D What is UX and why is it important?

In today's competitive business landscape, User Experience (UX) has become a pivotal factor for success. It's not just about offering quality products or services; it's about ensuring that customers enjoy every interaction with your brand. A well-crafted UX not only enhances customer satisfaction but also boosts key business metrics such as conversion rates, retention, and brand recognition.

Ensuring that interactions with your website or application are intuitive, functional, and satisfying is paramount. However, even seasoned designers can fall into pitfalls that negatively impact usability and brand perception. Let's delve into some of the most common UX mistakes and how to steer clear of them.

UX design creates functional and visually appealing products through a structured process divided into four stages: research, design, testing, and launch. Each phase ensures solutions that satisfy users and meet business objectives. 🚀

Understanding the distinction between User Interface (UI) and User Experience (UX) is essential for anyone involved in design, development, or digital strategy. While these two concepts often go hand-in-hand, they serve unique purposes and require different approaches.

User-Centered Design (UCD) is a philosophy and methodological approach that places individuals at the heart of the design process, ensuring that developed solutions meet their needs, expectations, and limitations. This approach is vital for creating products, services, and experiences that are functional, intuitive, and satisfying for end-users. Below are the key principles of UCD and how they can be applied to enhance user experience (UX).

In the world of User Experience (UX), where user satisfaction is paramount, having effective tools is crucial to understand and improve interactions between users and your website or application. One of the most valuable resources is the user experience map, also known as User Journey or Customer Journey. In this comprehensive guide, we will delve deep into how to create and use user experience maps to enhance an exceptional experience for your users and the success of your digital project.

Discover how to conduct an effective heuristic evaluation using the best strategies and practices in user experience design.

Discover how the affinity diagram can help you better understand your users and optimize the user experience in your UX design projects.

In the dynamic field of design, design systems have emerged as a revolution redefining how we create digital experiences. A design system is a cohesive set of rules, principles, and components working in harmony to build visually consistent and functionally efficient interfaces.

Explore how Business Process Model and Notation (BPMN) can enhance User Experience (UX) in your design projects.

In today's business landscape, User Experience (UX) and brand strategy are two essential elements for growth and success. In this article, we will delve into how these two disciplines can form a powerful alliance to propel your business forward. Through tangible examples and effective strategies, we will explore how a solid UX can be the key to building a strong brand and, ultimately, accelerating business growth.

Discover the Power of Digital Experience Platforms (DXPs) and Their Role in Creating Exceptional Online Experiences. A DXP like Liferay provides integrated tools and services for managing, personalizing, and optimizing digital interactions for customers, employees, and other stakeholders. From content management and user segmentation to omnichannel experiences and analytics, DXPs simplify the creation and delivery of personalized content. Leading companies in various industries, such as Vodafone, Audi, and Unilever, have harnessed the potential of DXPs to manage multiple websites, ensuring consistency and delivering seamless user experiences. Explore how DXPs can transform your digital presence and elevate customer engagement to new heights.

Aguayo collaborated with various departments within the Televisa Group and Univision, a media conglomerate whose largest shareholder is Televisa, on the user experience (UX) centered redesign of Las Estrellas, Televisa Espectáculos, Televisa Noticias, and Canal 5. Furthermore, Aguayo also ventured into other projects for the Mexican company, such as the microsite for the 2018 FIFA World Cup and Fusión México, both also based on UX.

In today's competitive digital world, User Experience (UX) has become a critical factor for the success of any website or application. A good UX not only attracts visitors but also keeps them engaged and satisfied. However, tackling challenges and solving UX-related problems can be a complex process. Fortunately, there are effective methodologies that can help you address and resolve these issues efficiently. In this article, we will explore some of the best methodologies to enhance UX and optimize your website with real-world examples.

Learn how web accessibility benefits not only people with disabilities but also enhances the experience for all users on your site. Explore strategies for effective implementation and real-world examples of sites that have achieved exceptional accessibility.

Learn the best practices for creating seamless mobile user experiences (UX) with real-world examples and in-depth explanations of key terms.

Let's break down in a simple and clear way the differences between User Interface Design (UI) and User Experience Design (UX), and how they work together to create exceptional digital experiences that captivate users.

Navigating a website is not always a straightforward journey. Visitors can feel lost, confused, or simply frustrated. How can you understand what users experience on your site and improve their journey? The answer lies in User Experience Maps (or User Journeys). These powerful tools allow you to visualize users' journeys through your site, identify issues, and optimize every step.

Discover how Design Thinking, a user-centered methodology, can drive the creation of innovative and outstanding user experiences. Explore its phases, techniques, and examples in this comprehensive article.

Discover how heuristic evaluation can be your ally in identifying and solving usability problems in your web or application design. Learn how to apply this technique to enhance the user experience.

Discover how to build effective User Personas for your design project. Explore key tools and practices to understand your users and enhance your product's user experience.

Discover how card sorting, a User Experience research technique, can help you create a more intuitive information structure on your website or application. Learn the steps, types, best practices, and tips here.

A/B/C testing, also known as split testing, is a fundamental technique in the world of user experience (UX) design and digital marketing. It enables businesses to evaluate the effectiveness of different design elements, content, and features to make data-driven decisions and enhance conversions. In this article, we'll delve deep into what A/B/C testing is, when you should conduct it, why it's essential, and how to effectively conduct these tests to optimize the user experience and increase your conversion rates.

Discover the significance of prototype testing in the user experience design process. Learn when and how to implement it, the types of prototypes, and key steps for effective testing.

Explore Lean UX methodology in-depth based on the book by Jeff Gothelf and Josh Seiden. Discover its core principles, benefits, implementation process, and how it compares to other design methodologies. Learn when and who should use Lean UX to enhance user experience strategy.

Discover the essential differences between user stories and use cases in user experience (UX) design. Learn how to apply each approach to define effective requirements and enhance your design skills with practical examples.

Discover how information architecture shapes and organizes the user experience in website and app design. Learn best practices for structuring information intuitively, facilitating navigation, and enhancing usability and user satisfaction.

Discover how competition benchmarking can drive user experience improvement. Learn to identify key competitors, select effective metrics, and apply data-driven strategies to perfect your web and app design.

In the ever-evolving landscape of user experience and digital development, one concept that has gained prominence is the convergence of physical and digital worlds. This convergence, often referred to as "omnichannel," represents a significant shift in the way businesses and individuals interact with technology. Let's explore the intriguing intersection of physical and digital realms and its impact on the user experience.

In today's competitive digital landscape, personalization has become a key factor in captivating users and fostering their loyalty. In this article, we will explore how the Liferay platform excels in creating unique user experiences through personalization strategies.

In the vast realm of digital development, measuring performance is paramount for success. This article delves into the key metrics that should be the focus of your attention. Discover why these metrics are essential and how they can transform your approach, from loading speed to user retention. Join us on a journey through digital analytics to empower your development strategy.

Dive into theworld of color psychology in digital design, where each shade and hue has the power to influence users' emotions and perceptions. Let's explore strategies beyond aesthetics, unraveling the fundamental theories of color, its application in branding, and how it directly impacts user behavior. From readability on digital screens to cultural considerations and practical tools, discover how colors go beyond the visual, shaping impactful and meaningful digital experiences.

User Experience (UX) Research stands as a fundamental pillar in digital development, acting as the process that allows us to thoroughly comprehend the needs, behaviors, and expectations of users. At its core, UX research seeks to unravel the mysteries surrounding human interaction with digital products and services, providing valuable insights for design and continuous improvement.

Let's explore into the fascinating realms of Eye Tracking and Neuro UX – two powerful disciplines that uniquely allow us to unravel the psychology of user interaction. From tracing the user's gaze to deciphering how their brain responds, we unlock the secrets behind digital engagement. Get ready to embark on a journey beyond the visual surface, where each click unveils an unseen narrative of preferences and behaviors.

The Moscow Method is an effective tool for prioritizing requirements in UX/UI projects. Learn how to apply it, its benefits and challenges, and explore practical examples and successful case studies.

Let's explore how UX research findings become the engine that drives digital development. From identifying user needs to implementing effective solutions, each stage of the process will be guided by valuable insights, demonstrating the importance of turning information into action.

Improving the user experience goes beyond simple adjustments. It involves a comprehensive approach that ranges from deep user understanding to continuous impact assessment. In this guide, we'll explore key strategies that can transform the way users interact with your digital products.

Explore the winning strategies that steer products towards success in every phase of their life cycle. This article unravels valuable lessons offered by the Boston Consulting Group (BCG), showcasing analytical tools, strategic models, and effective tactics to navigate the diverse stages. From inception to decline, discover how to implement proven strategies that have propelled the growth of prominent businesses.

Discover the essential differences between quantitative and qualitative research in User Experience (UX/UI) design.

Delve into the Nielsen Norman Group's theory, a cutting-edge perspective challenging the need for large samples in usability testing. Discover why only 5 users are needed for meaningful and efficient results.

Discover how to balance the importance of usability and user experience in digital product design to achieve success.

In the world of digital design and development, usability is crucial for the success of any product. Usability testing is an essential tool that allows the evaluation of how users interact with a product and how effective their experience is. In this article, we will explore various types of usability testing, highlighting effective strategies to enhance the user experience.

Explore how the Double Diamond Methodology has become a popular framework for designing effective user experiences. We'll delve into its process and applications across various design projects.

In user-centered design, integrating ChatGPT presents exciting opportunities. Explore efficient strategies to incorporate this powerful artificial intelligence tool into the creation of more intuitive and personalized digital experiences.

Discover how data drives User Experience (UX) research, exploring methods of collection, analysis, and application to enhance digital products.

Explore the differences, similarities, and their influence on user experience between the Product Designer and the Product Manager in digital product development.

Discover how to use Google Analytics to enhance User Experience on your website. Learn to set up, analyze key metrics, and optimize UX with this comprehensive guide.

Discover how to use ChatGPT to optimize your digital marketing strategies, automate tasks, and generate persuasive content efficiently.

Learn how to conduct effective interviews with different stakeholders in each phase of the digital product design process.

Discover how personalization in UX goes beyond theoretical concepts to become a fundamental practice in designing effective digital experiences. Learn how to implement personalization strategies that enhance user satisfaction and drive the success of your online product or service.

Explore the world of empathy maps and discover how this tool can revolutionize your design approach, providing a deep understanding of your audience and enhancing decision-making.

Understanding the differences between Frontend and Backend is crucial for enhancing User Experience (UX). We explore how these two parts of web development impact the way users interact with digital products.

Discover how Responsive Design is crucial for enhancing conversion and user retention on your website, with techniques and examples that inspire you.

Discover how microinteractions can enhance user experience in digital products and improve interaction with your audience. Learn about their importance and how to implement them effectively.

Explore how systemic thinking influences improving user experience in digital designs and UX strategies.

Discover how to use Atomic Research to enhance user experience in your digital projects. This complete guide explores the fundamentals, methods, and best practices of Atomic Research.

Learn how a well-crafted content strategy can significantly improve user experience (UX).

Explore what Design Tokens are and how they're effectively applied in building and maintaining a solid and coherent Design System.

Explore the world of empathy maps and discover how this tool can revolutionize your design approach, providing a deep understanding of your audience and enhancing decision-making.

Learn what a Service Blueprint is, its key components, and how to use it to enhance user experience and operational efficiency in service design. Discover tools and best practices in this comprehensive article.

Exploring usability principles is essential for creating effective digital experiences. In this article, we will delve into the 10 Usability Principles proposed by Nielsen Norman Group, a crucial reference in the design world. These principles provide solid foundations for the development of user-friendly interfaces.

Dive into the fascinating realm of user experience (UX) research with our 4 key aspects. Discover how to optimize your design processes, understand your audience, and create digital experiences that truly resonate with users.

In the fast-paced world of digital design, where user experience stands as an undeniable cornerstone, usability evaluation methodologies become crucial tools. Among these, the PURE Method (Pragmatic Usability Rating by Experts) stands out, a creation of the renowned Jakob Nielsen, a pioneer in usability discipline. This pragmatic approach has revolutionized the way we evaluate the interaction between users and digital products.

Learn what KPIs and OKRs are, their definitions, differences, and how to apply them in UX/UI projects. Discover how to measure success and enhance your design.

In this article, we will explore the fundamental lessons that this influential book offers for achieving sensible design in our everyday life. From the psychology of design to the importance of visibility and feedback, immerse yourself in the keys that will transform your perspective on the world around you.

Discover how ethnography goes beyond observation to delve into cultural contexts, enriching UX research. We will explore its process, definitions, and it seamless integration in the UX design implementation.

In the world of UX design, the visual representation of processes and structures is essential. Two key tools in this industry are Flowcharts and Sitemaps. Although they share the purpose of clarifying complexity, each has a unique focus. In this guide, we will explore the crucial differences between a Flowchart and a Sitemap, offering a detailed insight so you can choose the right tool at each stage of your design project.

In the realm of user experience (UX) research, the Likert scale emerges as a vital tool to capture user perceptions and attitudes. In this article, we will delve into how to implement and leverage this scale in UX surveys, maximizing data quality and providing valuable insights for the continuous improvement of products and services.

Discover how the UX researcher plays a crucial role in planning, executing, and analyzing user testing, applying various strategies and approaches to enhance the user experience. user experience in digital product design to achieve success.

Discover everything about the concept of a roadmap, its historical evolution, and how it has transformed into an essential compass for achieving success in project planning and execution.

Immerse yourself in the world of the Design Sprint and learn about its key stages. From problem definition to user testing, discover how this methodology drives innovation and streamlines the design process.

Discover how the Service Safari methodology can provide valuable insights to improve your projects, from planning to execution. Get ready to embark on a journey of observation, data collection and analysis that will transform your approach to UX research.

In the universe of design and business strategy, User Experiences (UX) and Customer Experiences (CX) play fundamental roles. Discover the differences and similarities in this blog.

In this article, we will delve into the fundamental strategies outlined in Nir Eyal's book 'Hooked,' immersing ourselves in the fascinating realm of retention and the psychology behind habit formation in products and services.

Explore the transformative power of storytelling in experience design. Embark on a journey where compelling narratives intertwine with user experience, forging unforgettable connections.

Learn about the advantages that user interviews and focus groups offer in experience design, as well as their limitations.

Discover how the HEART Methodology has become a powerful framework for measuring and improving User Experience (UX).

Explore how Polarity Mapping can revolutionize your UX design approach by identifying and optimizing the polarities that impact user experience. Learn how to apply this innovative framework and enhance the quality of your products and services.

Explore the key differences between a UX Designer and a UX Writer, understand their roles, responsibilities, and discover how they collaborate to create exceptional user experiences.

Explore the key differences between a UX Designer and a UX Writer, understand their roles, responsibilities, and discover how they collaborate to create exceptional user experiences.

Explore the key differences between a UX Designer and a UX Writer, understand their roles, responsibilities, and discover how they collaborate to create exceptional user experiences.

Discover how UX strategies are transforming the financial sector, from innovation in user interface to building trust through transparency.

Discover how to implement accessibility standards and design websites that are accessible to individuals with diverse abilities and needs. Learn more information here: https://www.w3.org/

Explore the user experience strategies that are redefining how we interact with the travel industry.

Discover how the synergy between User Experience (UX) and Go-to-Market strategy can be a decisive factor for success in launching products and services.

Discover how Alt Text is not only essential for web accessibility but also plays a vital role in enhancing the user experience.

Dive into the fascinating realm of API integration and uncover how this technological harmony enhances user experience.

Dive into the complex landscape of CMS and DXP to grasp key differences and uncover surprising similarities. Which is the better fit for your digital project?

Dive into the concept of "timing" and its pivotal role in user experience (UX). From the psychological perception of time to practical strategies for enhancing interaction, we'll explore how finding the perfect moment can make a difference in digital design.

Explore the key differences between Tree Testing and Card Sorting in usability evaluation. Enhance user experience and optimize navigation in your digital projects.

Explore the intersection of neuroscience and experience design, unraveling how the user's brain influences UX decisions. Discover science-based strategies to enhance your design.

The term "Phygital" emerges as the key to a revolutionary user experience. Discover how the seamless integration of the digital and physical is transforming the way we live, interact, and forge meaningful connections.

Learn all about eye-tracking in UX research. Discover its applications, methods, benefits and more.

Discover how the concepts of "Insights" and "Findings" are fundamental and drive strategic decision making, transforming data into actionable knowledge.

Discover how the integration of DevOps and UX can transform the way users interact with your digital products, thus enhancing their experience on all levels.

Discover how to identify and address customer needs through the "Jobs to be Done" strategy. This innovative approach focuses on understanding what motivates customers to "hire" a specific product or service and how you can effectively meet those needs, ensuring exceptional customer experience and long-lasting competitive advantage.

Explore how sustainable product design can contribute to building a more resilient future, balancing human needs with environmental preservation

In web design, both the sitemap and the information architecture play key roles in organizing and structuring a site. However, although they are often confused, each has its own purpose and focus. In this guide, we will explore the differences and similarities between these two fundamental tools and their impact on user experience.

Discover how to unleash your creativity and enhance your innovation potential with these practical and effective strategies to develop your creative abilities.

Explore how gamification is revolutionizing digital product design and enhancing user experience. Discover effective strategies to increase engagement and interaction on digital platforms.

Explore how UX innovation is transforming healthcare by centering its digital tools on improving the patient experience. We'll delve into trends, success stories, and challenges in this exciting journey towards the future of digital health.

Explore the Fundamental Laws of UX that every designer should know to enhance user experience. From the Hick's Law to the Miller's Law, learn how to apply these principles in your design.

Explore the Fundamental Laws of UX that every designer should know to enhance user experience. From the Hick's Law to the Miller's Law, learn how to apply these principles in your design.

Learn how to effectively integrate SEO and User Experience to enhance the performance and visibility of your website on search engines.

Discover how the ELIZA Effect, a psychological phenomenon in human-computer interaction, illustrates the impact of artificial intelligence on user experience.

Explore the 10 Nielsen Heuristic Rules, fundamental principles for designing user-centered interfaces and enhancing user experience across different platforms and applications.

Explore the nuances between Human-Centered Design and User-Centered Design, discover their key differences, and learn how to integrate the best of both approaches to achieve outstanding and people-centered design.

Explore how to enhance the user experience on your ecommerce with these key strategies and best UX practices that will boost your conversions and foster customer loyalty.

Discover how UX Research can enhance the success of B2B companies. Learn valuable tips and the benefits of implementing user-centered research in this business context.

Explore how brand research becomes the foundation for creating unforgettable user experiences, connecting brand identity with user needs and desires.

Explore how storytelling becomes an essential strategy in user experience, emotionally connecting users with products and services.

Explore how the BCG Matrix can be a powerful tool for assessing and optimizing the performance of your digital products, identifying growth opportunities, and allocating resources efficiently.

Discover the essential components to enhance user experience on a web portal and effectively optimize its user interface.

Explore when it's appropriate to employ research methods in the field of User Experience (UX) to optimize the design and functionality of your digital products.

Discover the fundamental keys to evaluate the success of your digital product and ensure its optimal performance in the market. Learn about key metrics and evaluation strategies in this complete guide.

Discover how to effectively leverage the Cynefin Framework to make smarter decisions in user experience (UX) design and innovation of digital products.

Explore how to master Figma with this guide filled with essential tips and tricks to optimize your workflow in interface and user experience design.

Explore how the Systems Thinking approach is applied in user experience (UX) design to enhance understanding of users and their needs, integrating connections and relationships within the design process.

Explore how the concept of liminality influences user experience design in the digital era, and how to leverage it to create meaningful and seamless experiences.

Discover how to create revelatory moments in user experience through effective design strategies and crafting memorable, meaningful experiences.

Explore the 6 levels of user experience (UX) maturity according to Norman Nielsen Group. Understand how UX evolves from absence to user-driven focus.

Discover how to leverage the Zeigarnik Effect to enhance user experience in your digital design. Explore effective strategies and practical examples.

Discover how the Marshmallow Challenge, a popular group dynamics activity, can enhance collaboration and foster teamwork in the context of user experience (UX) design.

Find out how to enhance user experience with these 10 usability tips to optimize your web design and provide a more intuitive and efficient navigation.

Explore the fundamental differences between User Journey and Customer Journey, and how understanding them can enhance your customer experience strategy.

Discover how a solid PXM strategy can enhance product experience and lead to business success.

Discover how to improve the accessibility of your digital products through best practices in code. Learn strategies and tools to ensure an inclusive experience for all users.

Learn how to effectively present the results of your user experience research with these proven strategies and helpful tips.

Explore how to integrate Scrum into UX and UI teams to optimize collaboration and enhance efficiency in the design process.

Discover how to build effective user personas to enhance the user experience in your product or service.

Explore how artificial intelligence is transforming the landscape of user experience research (UX Research), offering innovative tools to enhance understanding of user behavior and needs.

Discover the differences between service design and product design, and how each approach impacts user experience.

Discover how agile methodology transforms user experience design, optimizing processes and outcomes.

Explore the differences, benefits, and best practices between a Design System and a Style Guide in digital interface design.

Discover how Glassmorphism design is transforming user experience and user interface. Learn what it is and how to apply it in your UI designs.

Explore the differences and similarities between Low Design and High Design in UX/UI, and discover how each approach impacts user experience and user interface.

Learn how cognitive load affects user experience and discover effective strategies to minimize it in your UX designs. Improve usability and user satisfaction with these practical tips.

Discover how prototypes are essential in User Experience (UX) design, their importance in the creative process, and best practices for their development and evaluation.

Explore the differences between behavioral and attitudinal research in UX, and how each approach impacts the design of user-centered digital experiences.

Discover how the Squint Test can enhance user experience and user interface in your designs.

Discover how hyperpersonalization can transform user experience on your website or app.

Discover what Flat Design is, its fundamental principles, and how it influences User Experience (UX).

Discover how AI prompts can transform user experience (UX) through automation, idea generation, and precise evaluation.

Discover how UX design is transforming the Internet of Things (IoT), optimizing interaction between users and connected devices.

Discover how the KISS principle can transform your UX/UI design, making it simpler and more effective for users.

Learn how to implement and utilize the Net Promoter Score (NPS) to optimize User Experience (UX) and User Interface (UI) in your digital project.

Discover how to enhance user experience using Liferay DXP as a key platform in your digital strategy.

Discover how UX writing can improve user retention in your digital product. Learn strategies and techniques to keep your users engaged and satisfied.

Explore how to implement an effective omnichannel strategy to enhance UX/UI, seamlessly integrating multiple channels.

Discover how programming languages impact user experience (UX) in web and mobile development.

Discover how to use Lighthouse Analysis to optimize SEO and improve user experience on your website.

Explore how marketing technology (Martech) is transforming user experience (UX).

Learn how to improve Return on Investment (ROI) through User Experience (UX) optimization with practical strategies.

Learn how UX design can transform sales generation in the financial industry. Discover effective strategies and best practices to optimize your financial platforms.

Learn how to enhance user experience (UX) in your ecommerce to increase sales. Strategies, optimization tips, and practical examples to achieve it.

Learn how to use data and marketing campaigns to drive business growth. Explore analytics, UX strategies, and more.

Learn how to optimize your ecommerce with a PIM system. Discover the benefits, key strategies, and how to improve product management and customer experience.

Discover how to improve user experience on educational platforms. Learn about key principles, accessibility, and success stories in UX for education.

Discover how enhancing user experience (UX) can boost sales in the hotel industry.

Learn how to conduct an effective UX audit on your website without spending a fortune. Accessible methods and tools to enhance user experience.

Learn how to boost your SME sales by implementing effective UX strategies.

Discover what Product/Market Fit is and how it affects user experience (UX).

Learn how Time to Value (TTV) impacts User Experience (UX) and discover strategies to optimize value delivery time to enhance user satisfaction.

Explore the key differences between Content Strategy and UX Writing.

Learn all about UX benchmarking and how it can help improve digital user experience.

Explore key strategies driving business expansion, unraveling the differences between Growth Marketing and Growth Design, and how they can collaborate for effective growth.

It's not enough for websites and applications to merely function; they must also connect with users on a profound emotional level. The field of User Experience (UX) design recognizes the significance of emotions and how they influence user behavior and decisions. This understanding has given rise to emotion-driven UX design, a methodology focused on creating digital experiences that trigger and respond to user emotions.

Scalability is one of the biggest challenges that growing companies face. Managing a large amount of product information, maintaining data consistency and quality, and expanding into new markets are complex tasks. This is where Akeneo, a leading Product Information Management (PIM) solution, plays a vital role. Let's see how Akeneo can be the centerpiece in your business's growth and efficiency strategy

In an increasingly competitive digital world, User Experience (UX) and a User-Centered Design has become a critical factor for the success of any website or application. Good UX not only attracts visitors but also keeps them engaged and satisfied. However, tackling challenges and solving UX-related problems can be a complex process. Fortunately, there are effective methodologies that can assist you in addressing and resolving these issues efficiently. In this article, we will explore some of the best methodologies for enhancing UX and optimizing your website with real-world examples.