We craft experiences using state-of-the-art technology.
User Experience (UX) determines the adoption of any product or service.
System Integrator specializing in UX Design, Technology Consulting, Digital Product Development, E-commerce Solutions, and Growth Marketing.
We understand User Experience (UX) as the foundation for creating long-term relationships and expanding our clients' businesses.
Product Development and Digital Services
Since 1991, we've been revolutionizing UX, advertising, and digital strategies for businesses, collaborating directly and via specialized consultancies.
Bogota Digital Library integrates and extracts digital cultural resources from more than 25 public libraries and cultural centers. It offers a user friendly and unified experience. Aguayo was hired to design and develop the largest cultural digital platform in Colombia. (Client provided previous user and cultural studies). Aguayo's work included:
Plurix, a Brazilian company focused on the food retail segment, acquires supermarket chains with the aim of scaling the digital business by leveraging state-of-the-art technology. As part of the business strategy, it was key to implement a digital platform capable of centralizing information from supermarket chains and distributing it to the different eCommerce Vtex of each brand.
Aguayo designed and worked on the implementation of Akeneo, a leading platform for Centralized Product Information Management (PIM). In less than 4 months, Aguayo successfully launched their part of the project. The work included:
The User Experience Strategy (UX) became the foundation for the design of the Digital Product and Digital Marketing strategy of Iris, a new Fintech brand for B2B financial services in Colombia. Under a user-centered work methodology (Design Thinking), the AGUAYO team worked on the following activities:
To achieve the goals of expanding the digital market, and increasing sales conversions, Aguayo worked on the UX Design and Ecommerce Programming for Challenger, a leading brand in Colombia in household appliances.
The work, based on strengthening the User Experience and increasing customer engagement, included:
Aguayo was hired by Zuana to support the strategic vision of the business with the goal of generating the best possible User Experience for guests and hotel partners. Aguayo's consultancy work included:
Experience Strategy:
Digital Asset Roadmap:
Information Architecture (IA):
Since 1991, we have helped companies strengthen their UX Strategies, Digital Transformation Projects and Marketing and Advertising Campaigns.
We have worked directly with clients or through third-party consulting firms that hire us to complement their services offering (marked with *)
Where are we headed? This is the first question we answer when we start a project. We meet with the client, inquire about the product, understand the context, the users and what their experience encompasses.
Who uses the product and in what context? We focus on both, user and context. There is a difference between using a product under stress and using it on a Sunday afternoon on the couch.
What is key for the product? From our key findings list, we designed the product's prototypes and tested them with real users. We learn, edit, and implement the final product.
31
Years of experience
+200
International Recognitions
+1K
Developed Projects
≈35
Interdisciplinary Professionals
100% Remote
With experts located in: Colombia, Mexico, Canada, United States, Spain, and Peru.
About work, workshops, creative processes, new clients, old clients, daily life, and UX, epistemological thoughts, and critiques.
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Discover how the Marshmallow Challenge, a popular group dynamics activity, can enhance collaboration and foster teamwork in the context of user experience (UX) design.