
Focused AI Omnichannel Strategy
Seamlessly integrate all customer interactions across multiple channels to enhance engagement, boost retention, and drive sales.
Digital, eCommerce and Growth Marketing
"Every dollar invested in UX brings 100 dollars in return. That’s an ROI of a whopping 9,900 percent." - Forrester Research
Seamlessly integrate all customer interactions across multiple channels to enhance engagement, boost retention, and drive sales.
We digitize business processes and craft digital Products and Services based on a deep comprehension of the User and its context.
Drive marketing strategy and growth with advertising campaigns centered on User Experience (UX), prioritizing lead conversion.
We specialize in designing and implementing digital products that catalyze business transformation. Our expertise spans from crafting Information Architecture and Interface Design (UI Design) to executing Technological Development and deploying on virtual infrastructure in the cloud.
User Experience Design and Technology Consulting Firm, focused on Digital Product & Services Development, E-commerce Solutions and Growth Marketing.
We understand User Experience (UX) as the foundation for creating long-term relationships and expanding our clients' businesses.
Product Development and Digital Services
Since 1991, we've been revolutionizing UX, advertising, and digital strategies for businesses, collaborating directly and via specialized consultancies.
The Bogota Digital Library integrates and extracts digital cultural resources from over 25 public libraries and cultural centers, providing users with a unified and user-friendly experience. Aguayo was tasked with designing and developing Colombia's largest cultural digital platform, leveraging insights from previous user and cultural studies. Aguayo's scope of work included:
Plurix, a Brazilian company specializing in the food retail sector, acquires supermarket chains with the goal of expanding their digital presence through cutting-edge technology. A crucial aspect of this strategy involved implementing a digital platform capable of centralizing information from various supermarket chains and distributing it to each brand's eCommerce platform on Vtex.
Aguayo was responsible for designing and overseeing the implementation of Akeneo, a leading platform for Centralized Product Information Management (PIM). Within a span of fewer than 4 months, Aguayo successfully completed their portion of the project. Their work encompassed:
The User Experience (UX) Strategy laid the groundwork for the design of Iris, a new Fintech brand specializing in B2B financial services in Colombia, encompassing both the Digital Product and Digital Marketing strategies. Following a user-centered approach rooted in Design Thinking, the Aguayo team engaged in the following activities:
In order to achieve the objectives of expanding the digital market and boosting sales conversions, Aguayo focused on UX Design and E-commerce Programming for Challenger, a prominent brand in Colombia specializing in household appliances.
The project, aimed at enhancing User Experience and driving increased customer engagement, encompassed the following key tasks:
Aguayo was hired by Zuana to enhance the strategic vision of their business, aiming to deliver the optimal User Experience for guests and hotel partners. Aguayo's consulting services encompassed:
Experience Strategy:
Digital Asset Roadmap:
Information Architecture (IA):
"Where are we headed?" This is the first question we answer when we start a project. By meeting with the client, delving into their product, and comprehending the context, users, and the full scope of their experience, we lay the foundation for a strategic direction that ensures success.
Who uses the product and in what context? We focus on both, user and context. There is a difference between using a product under stress and using it on a Sunday afternoon on the couch.
What is key for the product? From our key findings list, we designed the product's prototypes and tested them with real users. We learn, edit, and implement the final product.
33
Years of experience
+200
International Recognitions
+1K
Developed Projects
≈35
Interdisciplinary Professionals
Strategic Creativity
We blend strategy and creativity to deliver impactful solutions that drive real results.
About work, workshops, creative processes, new clients, old clients, daily life, and UX, epistemological thoughts, and critiques.
When designing experiences for wearables, we step into a space where the interface is no longer just visual—it becomes something you feel, something you wear, and, in many cases, something that merges with your body or surroundings. Devices like smartwatches, augmented reality (AR) glasses, and virtual reality (VR) headsets have radically changed how we interact with technology. It’s no longer about clicking; it’s about moving, looking, touching, even speaking. This kind of design requires us to think beyond the screen: to consider context, physical limitations, and entirely new languages of interaction. 🧠
Today, with the arrival of the metaverse as a promise of persistent, interactive, and immersive 3D environments, UX professionals are facing a new and challenging landscape. It's not just a new channel—it’s a new paradigm of interaction, presence, and design. This new stage compels us to rethink many of the foundations we once took for granted.
Forms are one of the most critical touchpoints between users and digital products. They’re where the most important actions happen: creating an account, making a purchase, submitting a request, subscribing, or booking a service. But even though they’re at the heart of many digital experiences, forms remain one of the most overlooked and mistreated elements of interface design.
Storytelling isn’t just for books, movies, or TV shows—it's also a powerful tool in digital experience design. In UX, storytelling helps us connect with users on a deeper, more emotional level. It gives meaning to the journey, creates motivation, and, above all, makes people feel like they’re part of something. Designing with narrative is giving a soul to an interface. 📖