
Focused AI Omnichannel Strategy
Seamlessly integrate all customer interactions across multiple channels to enhance engagement, boost retention, and drive sales.
Digital, eCommerce and Growth Marketing
"Every dollar invested in UX brings 100 dollars in return. That’s an ROI of a whopping 9,900 percent." - Forrester Research

Seamlessly integrate all customer interactions across multiple channels to enhance engagement, boost retention, and drive sales.

We digitize business processes and craft digital Products and Services based on a deep comprehension of the User and its context.

Drive marketing strategy and growth with advertising campaigns centered on User Experience (UX), prioritizing lead conversion.

We specialize in designing and implementing digital products that catalyze business transformation. Our expertise spans from crafting Information Architecture and Interface Design (UI Design) to executing Technological Development and deploying on virtual infrastructure in the cloud.
User Experience Design and Technology Consulting Firm, focused on Digital Product & Services Development, E-commerce Solutions and Growth Marketing.
We understand User Experience (UX) as the foundation for creating long-term relationships and expanding our clients' businesses.
Product Development and Digital Services
Since 1991, we've been revolutionizing UX, advertising, and digital strategies for businesses, collaborating directly and via specialized consultancies.

The Bogota Digital Library integrates and extracts digital cultural resources from over 25 public libraries and cultural centers, providing users with a unified and user-friendly experience. Aguayo was tasked with designing and developing Colombia's largest cultural digital platform, leveraging insights from previous user and cultural studies. Aguayo's scope of work included:

Plurix, a Brazilian company specializing in the food retail sector, acquires supermarket chains with the goal of expanding their digital presence through cutting-edge technology. A crucial aspect of this strategy involved implementing a digital platform capable of centralizing information from various supermarket chains and distributing it to each brand's eCommerce platform on Vtex.
Aguayo was responsible for designing and overseeing the implementation of Akeneo, a leading platform for Centralized Product Information Management (PIM). Within a span of fewer than 4 months, Aguayo successfully completed their portion of the project. Their work encompassed:

The User Experience (UX) Strategy laid the groundwork for the design of Iris, a new Fintech brand specializing in B2B financial services in Colombia, encompassing both the Digital Product and Digital Marketing strategies. Following a user-centered approach rooted in Design Thinking, the Aguayo team engaged in the following activities:

In order to achieve the objectives of expanding the digital market and boosting sales conversions, Aguayo focused on UX Design and E-commerce Programming for Challenger, a prominent brand in Colombia specializing in household appliances.
The project, aimed at enhancing User Experience and driving increased customer engagement, encompassed the following key tasks:

Aguayo was hired by Zuana to enhance the strategic vision of their business, aiming to deliver the optimal User Experience for guests and hotel partners. Aguayo's consulting services encompassed:
Experience Strategy:
Digital Asset Roadmap:
Information Architecture (IA):
"Where are we headed?" This is the first question we answer when we start a project. By meeting with the client, delving into their product, and comprehending the context, users, and the full scope of their experience, we lay the foundation for a strategic direction that ensures success.
Who uses the product and in what context? We focus on both, user and context. There is a difference between using a product under stress and using it on a Sunday afternoon on the couch.
What is key for the product? From our key findings list, we designed the product's prototypes and tested them with real users. We learn, edit, and implement the final product.
33
Years of experience
+200
International Recognitions
+1K
Developed Projects
≈35
Interdisciplinary Professionals
Strategic Creativity
We blend strategy and creativity to deliver impactful solutions that drive real results.
About work, workshops, creative processes, new clients, old clients, daily life, and UX, epistemological thoughts, and critiques.
The Time and Materials (T&M) contracting model has established itself as the preferred standard in the modern tech industry, particularly in high-complexity sectors like banking, insurance, and fintech. Unlike fixed-price contracts, which often create perverse incentives and contractual friction, T&M promises agility, transparency, and real alignment with shifting business goals. However, this flexibility carries an inherent and often underestimated risk: the false sensation that scope is infinite because "the clock keeps running."
For CTOs, UX leaders, and product managers, the challenge is not just delivering functional software, but doing so within reasonable parameters of profitability and time. Scope creep in a T&M environment does not manifest as an immediate contract renegotiation, but as a slow, silent erosion of budget and strategic value. What starts as "small tweaks" or "quick improvements" can divert the team from core objectives, resulting in bloated products that take far too long to reach the market.
The critical question we will address is: How do we maintain the agility and adaptability inherent to T&M without falling into the trap of endless, unfocused development? The answer lies in rigorous governance, relentless evidence-based prioritization, and communication that transforms the client-vendor relationship into a true strategic partnership.
In the high-stakes world of digital product development, choosing an outsourcing engagement model is one of the most critical decisions a leader can make. For decades, the traditional "Fixed Price" (or "Fixed Bid") contract has been the gold standard for corporate procurement. It offers a seductive promise: a clearly defined scope, a firm deadline, and, most importantly, a predictable cost. On paper, it's the responsible, low-risk choice.
But in practice, this perceived safety is an illusion.
The fixed-price model is a relic from an industrial era, designed for building predictable commodities like bridges and buildings. It is fundamentally unsuited for the volatile, exploratory, and human-centric nature of software development. In an environment where user needs evolve and the best solution is discovered, not defined, the fixed-price contract becomes a liability. It actively punishes innovation, creates adversarial relationships, and strangles the iterative process that is the lifeblood of great UX/UI design.
This article explores the hidden strategic advantages of the "Time and Materials" (T&M) model. We will dismantle the myth of fixed-price security and demonstrate why paying for expertise, time, and process—rather than a static list of features—is the most intelligent, agile, and value-driven approach to building products that win.
In the current landscape of digital product development, leaders in Fintech, Insurance, and Banking face a constant challenge: how to scale technical capacity without compromising quality or financial predictability. The decision often boils down to two prevalent engagement models: Time and Materials (T&M) and Staff Augmentation. While they may appear similar on the surface, their impact on project governance, risk, and long-term value is significantly different.
Choosing the wrong model can lead to friction in delivery, misaligned incentives, and technical debt. This article explores the nuances of each approach, helping CX, UX, and Technology leaders identify which structure aligns best with their organizational maturity and specific project goals. We address the central question: How do these models differ in terms of accountability, cost, and output?
Understanding these frameworks is not just about procurement; it is about designing a delivery ecosystem that supports agility and innovation. By the end of this deep dive, you will have a clear framework for deciding how to invest your budget to maximize product impact.
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