
Focused AI Omnichannel Strategy
Seamlessly integrate all customer interactions across multiple channels to enhance engagement, boost retention, and drive sales.
Digital, eCommerce and Growth Marketing
"Every dollar invested in UX brings 100 dollars in return. That’s an ROI of a whopping 9,900 percent." - Forrester Research
Seamlessly integrate all customer interactions across multiple channels to enhance engagement, boost retention, and drive sales.
We digitize business processes and craft digital Products and Services based on a deep comprehension of the User and its context.
Drive marketing strategy and growth with advertising campaigns centered on User Experience (UX), prioritizing lead conversion.
We specialize in designing and implementing digital products that catalyze business transformation. Our expertise spans from crafting Information Architecture and Interface Design (UI Design) to executing Technological Development and deploying on virtual infrastructure in the cloud.
User Experience Design and Technology Consulting Firm, focused on Digital Product & Services Development, E-commerce Solutions and Growth Marketing.
We understand User Experience (UX) as the foundation for creating long-term relationships and expanding our clients' businesses.
Product Development and Digital Services
Since 1991, we've been revolutionizing UX, advertising, and digital strategies for businesses, collaborating directly and via specialized consultancies.
The Bogota Digital Library integrates and extracts digital cultural resources from over 25 public libraries and cultural centers, providing users with a unified and user-friendly experience. Aguayo was tasked with designing and developing Colombia's largest cultural digital platform, leveraging insights from previous user and cultural studies. Aguayo's scope of work included:
Plurix, a Brazilian company specializing in the food retail sector, acquires supermarket chains with the goal of expanding their digital presence through cutting-edge technology. A crucial aspect of this strategy involved implementing a digital platform capable of centralizing information from various supermarket chains and distributing it to each brand's eCommerce platform on Vtex.
Aguayo was responsible for designing and overseeing the implementation of Akeneo, a leading platform for Centralized Product Information Management (PIM). Within a span of fewer than 4 months, Aguayo successfully completed their portion of the project. Their work encompassed:
The User Experience (UX) Strategy laid the groundwork for the design of Iris, a new Fintech brand specializing in B2B financial services in Colombia, encompassing both the Digital Product and Digital Marketing strategies. Following a user-centered approach rooted in Design Thinking, the Aguayo team engaged in the following activities:
In order to achieve the objectives of expanding the digital market and boosting sales conversions, Aguayo focused on UX Design and E-commerce Programming for Challenger, a prominent brand in Colombia specializing in household appliances.
The project, aimed at enhancing User Experience and driving increased customer engagement, encompassed the following key tasks:
Aguayo was hired by Zuana to enhance the strategic vision of their business, aiming to deliver the optimal User Experience for guests and hotel partners. Aguayo's consulting services encompassed:
Experience Strategy:
Digital Asset Roadmap:
Information Architecture (IA):
"Where are we headed?" This is the first question we answer when we start a project. By meeting with the client, delving into their product, and comprehending the context, users, and the full scope of their experience, we lay the foundation for a strategic direction that ensures success.
Who uses the product and in what context? We focus on both, user and context. There is a difference between using a product under stress and using it on a Sunday afternoon on the couch.
What is key for the product? From our key findings list, we designed the product's prototypes and tested them with real users. We learn, edit, and implement the final product.
33
Years of experience
+200
International Recognitions
+1K
Developed Projects
≈35
Interdisciplinary Professionals
Strategic Creativity
We blend strategy and creativity to deliver impactful solutions that drive real results.
About work, workshops, creative processes, new clients, old clients, daily life, and UX, epistemological thoughts, and critiques.
When it comes to improving user experience (UX), nothing is more revealing than observing how people interact with a website. Where do they click? Which sections do they spend the most time on? Which ones do they completely ignore? Heatmaps and click analysis are key tools to answer these questions, providing a detailed view of user behavior. But interpreting them correctly goes beyond just looking at colors and bright spots on a screen—it requires context, intent, and a well-thought-out optimization strategy.
In a digital world where the competition is just a click away, user experience (UX) has become a crucial factor in determining the success of a product or service. It doesn’t matter how innovative your offering is if users feel frustrated navigating your website or app.
This methodology not only allows us to make data-driven decisions but also eliminates guesswork, clearly showing us what works best for our users. However, running effective A/B tests isn’t just about launching two versions of something and seeing which one wins. It’s a meticulous, nuanced process that can make the difference between a marginal improvement and a quantum leap in conversion rates. 🚀
Designing a beautiful UX is great, but how do you know if it works? UX success isn’t about opinions—it’s about data. KPIs and metrics help track user interactions, guiding informed decisions for continuous optimization. If it’s not measured, it can’t be improved. 📊