D Marshmallow Challenge: Group Dynamics to Improve Collaboration in UX

Por Redacción Aguayo

Discover how the Marshmallow Challenge, a popular group dynamics activity, can enhance collaboration and foster teamwork in the context of user experience (UX) design.

CAPTION: Photo taken from Mad About Science site

Introduction to the Marshmallow Challenge

The Marshmallow Challenge is a group design activity that has gained popularity in various fields, from the business world to education and user experience (UX) design. This seemingly simple dynamic offers a valuable lesson on collaboration, creativity, and problem-solving in teams.

Origin and Concept

The Marshmallow Challenge was created by Peter Skillman, a software engineer and product designer, during his time at the design and consulting firm IDEO. Skillman conceived this challenge as a way to test teams' ability to work together effectively and find innovative solutions in a limited time and resource environment.

Activity Dynamics

The Marshmallow Challenge's dynamics are simple: participants are tasked with building the tallest tower possible using only raw spaghetti, tape, string, and a marshmallow. The only rule is that the marshmallow must be placed on the top of the tower. At first glance, it may seem like a straightforward task, but complexity arises when participants face the need to collaborate, experiment, and adapt in real-time to achieve the best possible outcome.

Activity Objectives

The Marshmallow Challenge has several key objectives:

  1. Promote Collaboration: The activity requires participants to work together, share ideas and skills, and make collective decisions to achieve a common goal.
  2. Stimulate Creativity: By limiting the available resources, the challenge fosters creativity and innovation in the search for original and unconventional solutions.
  3. Develop Problem-Solving Skills: Participants must confront obstacles and adjust their approach on the fly, promoting the ability to solve problems effectively and efficiently.
  4. Promote Iterative Learning: The Marshmallow Challenge is an opportunity for experiential learning, allowing teams to experiment, fail, learn from mistakes, and improve in future iterations.

Application in UX

In the context of user experience (UX), the Marshmallow Challenge offers valuable lessons on the importance of interdisciplinary collaboration, rapid iteration, and user-centered focus. When faced with the task of building a tower to hold a marshmallow, participants experience firsthand the challenges and rewards of working together to create innovative and effective solutions.

Fundamentals of User Experience (UX) Design

User Experience (UX) Design is a discipline that focuses on creating products, systems, and services that are intuitive, efficient, and enjoyable to use for end users. In this chapter, we will explore the fundamentals of UX, from its definition to its key principles and its importance in the development of digital products.

Definition of UX

UX refers to the overall experience a user has when interacting with a product or service, including emotional, functional, and perceptual aspects. It is about how a user feels when using a product and how they behave in response to that experience.

Key Principles of UX

  • Usability: A product should be easy to use and understand for users, involving intuitive navigation, clear design, and accessible features.
  • Utility: A product should meet the needs and goals of the user, offering effective solutions to specific problems.
  • Desirability: A product should be appealing and emotionally pleasing to users, increasing their satisfaction and engagement.
  • Accessibility: A product should be accessible to all users, regardless of their physical or cognitive abilities, ensuring an inclusive experience for everyone.

Importance in Digital Product Development

UX plays a crucial role in the success of digital products. Effective UX design can increase user retention, improve customer satisfaction, and build brand loyalty. Additionally, good UX can differentiate a product in a saturated market and increase its competitiveness.

UX Design Strategies

  • User Research: Understanding the needs, behaviors, and expectations of users through qualitative and quantitative research.
  • User-Centered Design: Developing products based on the needs and preferences of users, prioritizing their experience and satisfaction.
  • Iterative Prototyping: Building and testing prototypes iteratively to gather early feedback and make adjustments before the final launch.
  • Usability Testing: Conducting usability tests to identify design issues and improve the user experience before product launch.

Group Dynamics in the Context of UX

Group dynamics are activities designed to encourage participation, idea exchange, and collaboration among team members. In the context of User Experience (UX), these dynamics play a crucial role in idea generation, problem-solving, and developing user-centered solutions. In this chapter, we will explore different group dynamics and how they are applied in the field of UX.

Importance of Group Dynamics in UX

Group dynamics are essential in the UX design process because they enable teams to work together effectively to understand user needs, devise innovative solutions, and validate concepts before implementation. By fostering collaboration and communication, these dynamics help ensure that final products and services meet user expectations and requirements.

Types of Group Dynamics

  • Brainstorming: A widely used technique for quickly and freely generating ideas. Participants share their ideas without criticism, fostering creativity and innovation.
  • Design Thinking Workshops: Workshops based on the Design Thinking approach, involving empathy, definition, ideation, prototyping, and testing activities to collaboratively solve complex problems.
  • Role Playing: Simulations in which participants take on specific roles, such as end users or stakeholders, to better understand their perspectives and needs.
  • Prototyping Sessions: Sessions dedicated to creating and testing prototypes of products or services, allowing teams to experiment and validate design concepts quickly and effectively.
  • User Testing Workshops: Workshops focused on evaluating products or services with real users, providing invaluable feedback to improve the user experience.

Benefits of Group Dynamics in UX

  • Creativity: Stimulate the generation of innovative ideas and out-of-the-box solutions.
  • Collaboration: Foster teamwork and effective communication among team members.
  • Early Validation: Allow testing and validation of design concepts before investing resources in their implementation.
  • Empathy: Help teams better understand the needs and desires of end users.

Strategies for Facilitating Group Dynamics in UX

  • Establish Clear Objectives: Clearly define the goals and expected outcomes of the group dynamics to maintain focus and direction.
  • Create an Inclusive Environment: Foster an environment of trust and respect where all team members feel comfortable sharing their ideas and opinions.
  • Use Visual Tools: Employ visual tools, such as whiteboards, post-its, and markers, to facilitate communication and collaboration during group activities.
  • Promote Diversity: Involve individuals with different backgrounds and perspectives to enrich the design process and ensure the inclusion of diverse user experiences.

What is the Marshmallow Challenge?

The Marshmallow Challenge is a team-building and collaboration activity that has gained popularity in the field of design and innovation. The dynamics involve participants working together to build the tallest and most stable structure possible using only raw spaghetti, tape, string, and a marshmallow on top. Although it seems simple, this activity reveals important lessons about teamwork, creativity, decision-making, and time management.

Origin of the Marshmallow Challenge

The Marshmallow Challenge was first developed by Peter Skillman, a software engineer, while working at IDEO, a renowned product design and innovation firm. Skillman devised this activity as a way to encourage creativity and collaboration among teams, drawing inspiration from the principles of user-centered design and divergent thinking.

Game Rules

The basic rules of the Marshmallow Challenge are simple:

  1. Participants have 18 minutes to build the tallest possible structure that can support the marshmallow on top.
  2. They can only use the provided materials: raw spaghetti, tape, string, and a marshmallow.
  3. The height of the structure is measured from the tabletop to the top of the marshmallow.
  4. The structure must remain standing for at least 5 seconds after the construction time is up.

Objectives of the Marshmallow Challenge

  • Foster collaboration and teamwork.
  • Stimulate creativity and innovation.
  • Develop problem-solving and decision-making skills.
  • Teach the importance of rapid prototyping and iterative learning.
  • Highlight the importance of time and resource management.

Lessons Learned from the Marshmallow Challenge

The Marshmallow Challenge offers valuable lessons for teams, including:

  • The importance of planning and strategy.
  • The need to prototype and test ideas quickly.
  • The value of failure as part of the learning process.
  • The advantage of collaboration and idea exchange.
  • The ability to adapt to unforeseen circumstances.

Rules and Mechanics of the Challenge

The Marshmallow Challenge is a dynamic that follows a specific set of rules and mechanics to ensure its effectiveness as a team activity. These rules establish the basic parameters of the game and define the conditions under which participants must work together to achieve the ultimate goal: building the tallest and most stable structure possible with the materials provided.

Basic Rules

The basic rules of the Marshmallow Challenge are simple yet fundamental for the proper development of the activity:

  1. Limited Time: Participants have a specific time to complete the challenge, usually 18 minutes. This time limit encourages quick decision-making and efficient time management.
  2. Specific Materials: The allowed materials to build the structure include raw spaghetti, tape, string, and a marshmallow. No additional materials are allowed, and participants must use creativity to maximize the potential of these basic elements.
  3. Height Measurement: The height of the structure is measured from the tabletop to the top of the marshmallow. This ensures a fair and objective evaluation of the results.
  4. Stability: The structure must stand on its own for at least 5 seconds after the construction time is up. This tests the stability and resilience of the team's creation.

Collaboration Mechanics

In addition to the basic rules, the Marshmallow Challenge also incorporates certain mechanics designed to encourage collaboration and teamwork among participants:

  1. Teamwork: Participants must work together to plan, design, and build the structure. This requires effective communication, coordination, and equitable distribution of tasks.
  2. Creativity and Innovation: Teams must think creatively to find innovative solutions that allow them to maximize the height and stability of their structure with the limited materials available.
  3. Quick Decision Making: Given the limited time, teams must make quick and effective decisions about the design and execution of their structure. This promotes agility and adaptability in dynamic work environments.

Evaluation and Feedback

At the end of the challenge, the built structures are evaluated based on the height reached and the demonstrated stability. This evaluation provides immediate feedback on the team's performance and offers opportunities for reflection on lessons learned and areas for improvement.

Benefits of the Marshmallow Challenge in Collaboration

The Marshmallow Challenge is not only a fun activity but also offers a number of significant benefits in terms of promoting effective collaboration among participants. These benefits go beyond simply building a spaghetti tower and have practical applications in various environments, including user experience (UX) design. Below are some of the key benefits of this group dynamic in terms of collaboration:

Fosters Communication and Collaboration

One of the most evident advantages of the Marshmallow Challenge is its ability to foster effective communication among team members. To build a solid and stable structure, participants must exchange ideas, discuss strategies, and coordinate their actions cohesively. This process of active communication promotes a collaborative working environment where each person has the opportunity to express their ideas and contribute to the common goal.

Develops Teamwork Skills

The Marshmallow Challenge is an excellent way to develop teamwork skills as it requires participants to collaborate effectively to achieve a shared objective. Team members learn to value each individual's strengths and leverage them for the benefit of the group as a whole. Additionally, the dynamic fosters mutual trust and respect, which are fundamental elements for long-term team success.

Stimulates Creativity and Innovation

Another significant benefit of the Marshmallow Challenge is its ability to stimulate creativity and innovation. Given the limited set of materials available, participants must think creatively to find ingenious and out-of-the-box solutions. This pressure to find new ways to approach the problem encourages innovative thinking and helps participants develop their ability to think outside the box.

Promotes Quick Decision Making and Problem Solving

The Marshmallow Challenge presents participants with a scenario where they must make quick and efficient decisions to overcome obstacles and reach the final goal. This time pressure promotes mental agility and the ability to think on the fly, skills that are essential in dynamic and changing work environments. Additionally, the dynamic helps develop problem-solving skills by challenging participants to find creative solutions to seemingly difficult challenges.

Encourages Reflection and Learning

After completing the Marshmallow Challenge, teams have the opportunity to reflect on their experience and draw valuable lessons to apply in future projects. This reflection process fosters continuous learning and constant improvement by identifying areas of strength and areas for future development. Additionally, it helps strengthen the sense of camaraderie and team belonging by sharing experiences and working together towards a common goal.

Preparation and Execution of the Challenge

The Marshmallow Challenge is more than just a simple activity; it is an opportunity to promote collaboration, creativity, and teamwork in a fun and challenging environment. To ensure the success of this challenge, adequate preparation and execution are essential. Below are the key steps for conducting the Marshmallow Challenge effectively:

Pre-Challenge Planning

Before starting the Marshmallow Challenge, it is important to do thorough planning to ensure that the activity runs smoothly and achieves the established objectives. Some aspects to consider during planning include:

  1. Define Clear Objectives: Clearly establish the goals and expected outcomes of the challenge. Are you looking to foster collaboration, stimulate creativity, or develop problem-solving skills? Defining these objectives will help guide the focus and execution of the challenge.
  2. Select Participants: Identify suitable participants for the challenge. This may include team members, student groups, or any other group that would benefit from the activity. It is important to ensure that all participants are willing to collaborate and work together to achieve the common goal.
  3. Gather Materials: Collect the necessary materials for the challenge, which typically include dry spaghetti, tape, string, and one large marshmallow per team. Ensure you have enough supplies for all teams and provide adequate space to carry out the activity.

Challenge Instructions and Rules

Once the materials have been gathered and participants selected, it is important to provide clear instructions and establish the rules of the challenge. This will help ensure that all teams are on the same page and understand what is expected of them. Some important guidelines to communicate include:

  1. Challenge Objective: Explain the overall goal of the Marshmallow Challenge and why it is important for team development.
  2. Basic Rules: Set basic rules, such as the allocated time for construction, restrictions on the use of certain materials, and any other specific challenge limitations.
  3. Success Criteria: Define success criteria and how the structures built will be evaluated. This may include tower height, stability, and the ability to support the marshmallow on top.

Facilitation and Supervision

During the challenge, it is important for a facilitator to oversee teams' progress and provide guidance as needed. The facilitator can help keep time, answer questions, and provide additional support if any team encounters difficulties. Additionally, the facilitator can observe the collaboration process and take note of team behaviors and dynamics to discuss after the challenge.

Debrief and Reflection

After completing the Marshmallow Challenge, it is crucial to hold a debriefing session to reflect on the experience and draw lessons learned. During this session, teams can share their experiences, discuss what worked well and what could be improved, and reflect on how they can apply these lessons in future projects. This final reflection helps consolidate learning and promotes a continuous process of improvement and growth.

Applications of the Marshmallow Challenge in Professional Environments

The Marshmallow Challenge is a widely used activity in professional environments due to its ability to foster collaboration, creativity, and teamwork. While initially designed as an educational activity, its application in the business world has proven to be equally effective and beneficial. Below, we explore some of the most common applications of the Marshmallow Challenge in professional environments:

Fostering Collaboration

One of the primary applications of the Marshmallow Challenge in professional environments is fostering collaboration among teams and departments. By working together to build the tallest spaghetti tower possible, participants learn the importance of communicating, sharing ideas, and working together towards a common goal. This collaboration strengthens interpersonal relationships and promotes a more cohesive and collaborative work environment.

Stimulating Creativity

The Marshmallow Challenge is also effective in stimulating creativity in the workplace. Participants are forced to think innovatively to find creative solutions that allow them to build a solid and stable structure using simple materials. This experience helps teams think outside the box, explore new ideas and approaches, and find original solutions to the challenges they face in their daily work.

Developing Problem-Solving Skills

Another important application of the Marshmallow Challenge is the development of problem-solving skills. Participants must face unexpected challenges and find quick and effective solutions to overcome them. This experience helps them improve their ability to identify problems, analyze complex situations, and make informed decisions under pressure, skills that are fundamental in any professional environment.

Strengthening Leadership and Team Management

The Marshmallow Challenge can also be used as a tool to strengthen leadership and team management. By assigning specific roles within the team, such as leader, facilitator, and team members, participants have the opportunity to develop leadership, delegation, and team management skills. This experience allows them to experience different leadership styles and learn to work together effectively to achieve a common goal.

Promoting Experiential Learning

In addition to the specific benefits mentioned above, the Marshmallow Challenge also promotes experiential learning in professional environments. By participating in the activity and facing real challenges, teams acquire knowledge and skills in a practical and meaningful way. This form of learning allows them to internalize important lessons and apply them effectively in their daily work.

Conclusions and Recommendations of the Marshmallow Challenge

The Marshmallow Challenge is a powerful tool that offers a series of valuable lessons for improving collaboration, creativity, and teamwork in professional environments. After exploring the fundamentals, applications, and benefits of this dynamic, it is important to summarize the key conclusions and offer recommendations for its effective application.


  • The Marshmallow Challenge is a dynamic and enjoyable activity that can be used in a variety of professional environments to promote collaboration and creativity.
  • Through this dynamic, participants learn the importance of working together towards a common goal, communicating effectively, and thinking creatively to overcome challenges.
  • The challenge provides a unique opportunity to identify and address the strengths and weaknesses of a team, as well as to develop leadership and team management skills.


  • Regular Integration: It is recommended to incorporate the Marshmallow Challenge regularly into team development activities and training in the company to maintain a focus on collaboration and creativity.
  • Reflection and Feedback: After completing the challenge, it is important to dedicate time to reflect on the experience and provide constructive feedback. This can help identify areas for improvement and encourage continuous learning.
  • Variation of Scenarios: Experimenting with different variations of the challenge, such as changing the rules or materials used, can help maintain interest and participation among employees over time.
  • Application in Real Projects: It is recommended to use the Marshmallow Challenge as a tool to address specific problems and challenges in real projects. This can help teams find innovative and effective solutions in a controlled environment.
  • Celebration of Successes: It is important to celebrate the achievements and successes reached during the challenge, recognizing the teamwork and creativity of the participants. This can help foster a sense of accomplishment and motivation among employees.

Thinking about working on a project? Write to us, and we'll help you out.

Más blog

About work, workshops, creative processes, new clients, old clients, daily life, and UX, epistemological thoughts, and critiques.


A/B/C Testing: Enhance Your User Experience

A/B/C testing, also known as split testing, is a fundamental technique in the world of user experience (UX) design and digital marketing. It enables businesses to evaluate the effectiveness of different design elements, content, and features to make data-driven decisions and enhance conversions. In this article, we'll delve deep into what A/B/C testing is, when you should conduct it, why it's essential, and how to effectively conduct these tests to optimize the user experience and increase your conversion rates.

Leer artículo

Types of Usability Testing: Strategies for Evaluating the User Experience

In the world of digital design and development, usability is crucial for the success of any product. Usability testing is an essential tool that allows the evaluation of how users interact with a product and how effective their experience is. In this article, we will explore various types of usability testing, highlighting effective strategies to enhance the user experience.

Leer artículo

Lean UX: Redefining User Experience Strategy

Explore Lean UX methodology in-depth based on the book by Jeff Gothelf and Josh Seiden. Discover its core principles, benefits, implementation process, and how it compares to other design methodologies. Learn when and who should use Lean UX to enhance user experience strategy.

Leer artículo

Scaling Your Business with Akeneo: Strategies for Growth and Efficiency

Scalability is one of the biggest challenges that growing companies face. Managing a large amount of product information, maintaining data consistency and quality, and expanding into new markets are complex tasks. This is where Akeneo, a leading Product Information Management (PIM) solution, plays a vital role. Let's see how Akeneo can be the centerpiece in your business's growth and efficiency strategy

Leer artículo

The Powerful Alliance of User Experience (UX) and Brand Strategy for Business Growth

In today's business landscape, User Experience (UX) and brand strategy are two essential elements for growth and success. In this article, we will delve into how these two disciplines can form a powerful alliance to propel your business forward. Through tangible examples and effective strategies, we will explore how a solid UX can be the key to building a strong brand and, ultimately, accelerating business growth.

Leer artículo

What is a DXP Platform like Liferay?

Discover the Power of Digital Experience Platforms (DXPs) and Their Role in Creating Exceptional Online Experiences. A DXP like Liferay provides integrated tools and services for managing, personalizing, and optimizing digital interactions for customers, employees, and other stakeholders. From content management and user segmentation to omnichannel experiences and analytics, DXPs simplify the creation and delivery of personalized content. Leading companies in various industries, such as Vodafone, Audi, and Unilever, have harnessed the potential of DXPs to manage multiple websites, ensuring consistency and delivering seamless user experiences. Explore how DXPs can transform your digital presence and elevate customer engagement to new heights.

Leer artículo

User Experience: Televisa optimizes its website with Aguayo

Aguayo collaborated with various departments within the Televisa Group and Univision, a media conglomerate whose largest shareholder is Televisa, on the user experience (UX) centered redesign of Las Estrellas, Televisa Espectáculos, Televisa Noticias, and Canal 5. Furthermore, Aguayo also ventured into other projects for the Mexican company, such as the microsite for the 2018 FIFA World Cup and Fusión México, both also based on UX.

Leer artículo

User-Centered Design: Methodologies for Solving UX Problems

In an increasingly competitive digital world, User Experience (UX) and a User-Centered Design has become a critical factor for the success of any website or application. Good UX not only attracts visitors but also keeps them engaged and satisfied. However, tackling challenges and solving UX-related problems can be a complex process. Fortunately, there are effective methodologies that can assist you in addressing and resolving these issues efficiently. In this article, we will explore some of the best methodologies for enhancing UX and optimizing your website with real-world examples.

Leer artículo

Data Analysis: User Behavior Patterns and Trends

In today's competitive digital world, User Experience (UX) has become a critical factor for the success of any website or application. A good UX not only attracts visitors but also keeps them engaged and satisfied. However, tackling challenges and solving UX-related problems can be a complex process. Fortunately, there are effective methodologies that can help you address and resolve these issues efficiently. In this article, we will explore some of the best methodologies to enhance UX and optimize your website with real-world examples.

Leer artículo

Identification of Emotions: Forge Deeper Connections with Users through Emotion-Driven UX

It's not enough for websites and applications to merely function; they must also connect with users on a profound emotional level. The field of User Experience (UX) design recognizes the significance of emotions and how they influence user behavior and decisions. This understanding has given rise to emotion-driven UX design, a methodology focused on creating digital experiences that trigger and respond to user emotions.

Leer artículo

User Experience Maps: Visualizing Key Interactions

In the world of User Experience (UX), where user satisfaction is paramount, having effective tools is crucial to understand and improve interactions between users and your website or application. One of the most valuable resources is the user experience map, also known as User Journey or Customer Journey. In this comprehensive guide, we will delve deep into how to create and use user experience maps to enhance an exceptional experience for your users and the success of your digital project.

Leer artículo
sigmund-QuusekRfTI8-unsplash (1)

Omnichannel User Experience: Navigating Between the Physical and the Digital

In the ever-evolving landscape of user experience and digital development, one concept that has gained prominence is the convergence of physical and digital worlds. This convergence, often referred to as "omnichannel," represents a significant shift in the way businesses and individuals interact with technology. Let's explore the intriguing intersection of physical and digital realms and its impact on the user experience.

Leer artículo

The Power of User Experience Maps: Optimizing Your Website

Navigating a website is not always a straightforward journey. Visitors can feel lost, confused, or simply frustrated. How can you understand what users experience on your site and improve their journey? The answer lies in User Experience Maps (or User Journeys). These powerful tools allow you to visualize users' journeys through your site, identify issues, and optimize every step.

Leer artículo
austin-distel-goFBjlQiZFU-unsplash (1)

Key Performance Metrics in Digital Development: What to Measure and Why

In the vast realm of digital development, measuring performance is paramount for success. This article delves into the key metrics that should be the focus of your attention. Discover why these metrics are essential and how they can transform your approach, from loading speed to user retention. Join us on a journey through digital analytics to empower your development strategy.

Leer artículo

The Role of UX Research in Digital Development

User Experience (UX) Research stands as a fundamental pillar in digital development, acting as the process that allows us to thoroughly comprehend the needs, behaviors, and expectations of users. At its core, UX research seeks to unravel the mysteries surrounding human interaction with digital products and services, providing valuable insights for design and continuous improvement.

Leer artículo

Eye Tracking and Neuro UX: Deciphering User Psychology

Let's explore into the fascinating realms of Eye Tracking and Neuro UX – two powerful disciplines that uniquely allow us to unravel the psychology of user interaction. From tracing the user's gaze to deciphering how their brain responds, we unlock the secrets behind digital engagement. Get ready to embark on a journey beyond the visual surface, where each click unveils an unseen narrative of preferences and behaviors.

Leer artículo

The Psychology of Color in Digital Design: Strategies for an Impactful Experience

Dive into theworld of color psychology in digital design, where each shade and hue has the power to influence users' emotions and perceptions. Let's explore strategies beyond aesthetics, unraveling the fundamental theories of color, its application in branding, and how it directly impacts user behavior. From readability on digital screens to cultural considerations and practical tools, discover how colors go beyond the visual, shaping impactful and meaningful digital experiences.

Leer artículo

Key Strategies to Improve User Experience

Improving the user experience goes beyond simple adjustments. It involves a comprehensive approach that ranges from deep user understanding to continuous impact assessment. In this guide, we'll explore key strategies that can transform the way users interact with your digital products.

Leer artículo

Winning Strategies in the Product Life Cycle: Lessons from the Boston Consulting Group

Explore the winning strategies that steer products towards success in every phase of their life cycle. This article unravels valuable lessons offered by the Boston Consulting Group (BCG), showcasing analytical tools, strategic models, and effective tactics to navigate the diverse stages. From inception to decline, discover how to implement proven strategies that have propelled the growth of prominent businesses.

Leer artículo

What are the Nielsen's 10 Usability Principles?

Exploring usability principles is essential for creating effective digital experiences. In this article, we will delve into the 10 Usability Principles proposed by Nielsen Norman Group, a crucial reference in the design world. These principles provide solid foundations for the development of user-friendly interfaces.

Leer artículo

What is the PURE Method for Usability Evaluation of a Digital Product?

In the fast-paced world of digital design, where user experience stands as an undeniable cornerstone, usability evaluation methodologies become crucial tools. Among these, the PURE Method (Pragmatic Usability Rating by Experts) stands out, a creation of the renowned Jakob Nielsen, a pioneer in usability discipline. This pragmatic approach has revolutionized the way we evaluate the interaction between users and digital products.

Leer artículo
ux-indonesia-WCID2JWoxwE-unsplash (2)

'The Design of Everyday Things' by Donald Normann: Key Lessons for Sensible Design

In this article, we will explore the fundamental lessons that this influential book offers for achieving sensible design in our everyday life. From the psychology of design to the importance of visibility and feedback, immerse yourself in the keys that will transform your perspective on the world around you.

Leer artículo

Difference Between a Flowchart and Sitemap: Essential UX Design Guide

In the world of UX design, the visual representation of processes and structures is essential. Two key tools in this industry are Flowcharts and Sitemaps. Although they share the purpose of clarifying complexity, each has a unique focus. In this guide, we will explore the crucial differences between a Flowchart and a Sitemap, offering a detailed insight so you can choose the right tool at each stage of your design project.

Leer artículo

Likert Scale for UX Surveys: Optimizing Data Collection

In the realm of user experience (UX) research, the Likert scale emerges as a vital tool to capture user perceptions and attitudes. In this article, we will delve into how to implement and leverage this scale in UX surveys, maximizing data quality and providing valuable insights for the continuous improvement of products and services.

Leer artículo

'Jobs to be Done': How to Discover and Satisfy Customer Needs

Discover how to identify and address customer needs through the "Jobs to be Done" strategy. This innovative approach focuses on understanding what motivates customers to "hire" a specific product or service and how you can effectively meet those needs, ensuring exceptional customer experience and long-lasting competitive advantage.

Leer artículo

Sitemap vs Information Architecture: Differences and Similarities

In web design, both the sitemap and the information architecture play key roles in organizing and structuring a site. However, although they are often confused, each has its own purpose and focus. In this guide, we will explore the differences and similarities between these two fundamental tools and their impact on user experience.

Leer artículo