How Responsive Design Improves Conversion and User Retention
Discover how Responsive Design is crucial for enhancing conversion and user retention on your website, with techniques and examples that inspire you.
Blog
About work, workshops, creative processes, new clients, old clients, daily life, and UX, epistemological thoughts, and critiques.
Frontend vs. Backend and Their Influence on UX
Understanding the differences between Frontend and Backend is crucial for enhancing User Experience (UX). We explore how these two parts of web development impact the way users interact with digital products.
User Stories and Use Cases: Defining UX Requirements
Discover the essential differences between user stories and use cases in user experience (UX) design. Learn how to apply each approach to define effective requirements and enhance your design skills with practical examples.
User Experience: Televisa optimizes its website with Aguayo
Aguayo collaborated with various departments within the Televisa Group and Univision, a media conglomerate whose largest shareholder is Televisa, on the user experience (UX) centered redesign of Las Estrellas, Televisa Espectáculos, Televisa Noticias, and Canal 5. Furthermore, Aguayo also ventured into other projects for the Mexican company, such as the microsite for the 2018 FIFA World Cup and Fusión México, both also based on UX.
When and How to Use Empathy Maps to Transform Your Design Approach
Explore the world of empathy maps and discover how this tool can revolutionize your design approach, providing a deep understanding of your audience and enhancing decision-making.
Personalization in UX: From Concept to Practical Implementation
Discover how personalization in UX goes beyond theoretical concepts to become a fundamental practice in designing effective digital experiences. Learn how to implement personalization strategies that enhance user satisfaction and drive the success of your online product or service.
Lean UX: Redefining User Experience Strategy
Explore Lean UX methodology in-depth based on the book by Jeff Gothelf and Josh Seiden. Discover its core principles, benefits, implementation process, and how it compares to other design methodologies. Learn when and who should use Lean UX to enhance user experience strategy.
Interviews: How to Make them Effective in Each Phase of the Digital Product Design Process
Learn how to conduct effective interviews with different stakeholders in each phase of the digital product design process.
Digital Marketing Strategies with ChatGPT
Discover how to use ChatGPT to optimize your digital marketing strategies, automate tasks, and generate persuasive content efficiently.
Prototype Testing: Enhance Your Design Before Launch
Discover the significance of prototype testing in the user experience design process. Learn when and how to implement it, the types of prototypes, and key steps for effective testing.