About work, workshops, creative processes, new clients, old clients, daily life, and UX, epistemological thoughts, and critiques.
Discover how information architecture shapes and organizes the user experience in website and app design. Learn best practices for structuring information intuitively, facilitating navigation, and enhancing usability and user satisfaction.
Discover how Responsive Design is crucial for enhancing conversion and user retention on your website, with techniques and examples that inspire you.
Understanding the differences between Frontend and Backend is crucial for enhancing User Experience (UX). We explore how these two parts of web development impact the way users interact with digital products.
Discover the essential differences between user stories and use cases in user experience (UX) design. Learn how to apply each approach to define effective requirements and enhance your design skills with practical examples.
Aguayo collaborated with various departments within the Televisa Group and Univision, a media conglomerate whose largest shareholder is Televisa, on the user experience (UX) centered redesign of Las Estrellas, Televisa Espectáculos, Televisa Noticias, and Canal 5. Furthermore, Aguayo also ventured into other projects for the Mexican company, such as the microsite for the 2018 FIFA World Cup and Fusión México, both also based on UX.
Explore the world of empathy maps and discover how this tool can revolutionize your design approach, providing a deep understanding of your audience and enhancing decision-making.
Discover how personalization in UX goes beyond theoretical concepts to become a fundamental practice in designing effective digital experiences. Learn how to implement personalization strategies that enhance user satisfaction and drive the success of your online product or service.
Explore Lean UX methodology in-depth based on the book by Jeff Gothelf and Josh Seiden. Discover its core principles, benefits, implementation process, and how it compares to other design methodologies. Learn when and who should use Lean UX to enhance user experience strategy.
Learn how to conduct effective interviews with different stakeholders in each phase of the digital product design process.
Discover how to use ChatGPT to optimize your digital marketing strategies, automate tasks, and generate persuasive content efficiently.