Heuristic Evaluation: Strategies and Best Practices
Discover how to conduct an effective heuristic evaluation using the best strategies and practices in user experience design.
Blog
About work, workshops, creative processes, new clients, old clients, daily life, and UX, epistemological thoughts, and critiques.
Systemic Thinking: A Holistic Approach to Improve User Experience
Explore how systemic thinking influences improving user experience in digital designs and UX strategies.
Microinteractions to Enhance User Experience
Discover how microinteractions can enhance user experience in digital products and improve interaction with your audience. Learn about their importance and how to implement them effectively.
Information Architecture: Shaping the User Experience
Discover how information architecture shapes and organizes the user experience in website and app design. Learn best practices for structuring information intuitively, facilitating navigation, and enhancing usability and user satisfaction.
How Responsive Design Improves Conversion and User Retention
Discover how Responsive Design is crucial for enhancing conversion and user retention on your website, with techniques and examples that inspire you.
Frontend vs. Backend and Their Influence on UX
Understanding the differences between Frontend and Backend is crucial for enhancing User Experience (UX). We explore how these two parts of web development impact the way users interact with digital products.
User Stories and Use Cases: Defining UX Requirements
Discover the essential differences between user stories and use cases in user experience (UX) design. Learn how to apply each approach to define effective requirements and enhance your design skills with practical examples.
User Experience: Televisa optimizes its website with Aguayo
Aguayo collaborated with various departments within the Televisa Group and Univision, a media conglomerate whose largest shareholder is Televisa, on the user experience (UX) centered redesign of Las Estrellas, Televisa Espectáculos, Televisa Noticias, and Canal 5. Furthermore, Aguayo also ventured into other projects for the Mexican company, such as the microsite for the 2018 FIFA World Cup and Fusión México, both also based on UX.
When and How to Use Empathy Maps to Transform Your Design Approach
Explore the world of empathy maps and discover how this tool can revolutionize your design approach, providing a deep understanding of your audience and enhancing decision-making.
Personalization in UX: From Concept to Practical Implementation
Discover how personalization in UX goes beyond theoretical concepts to become a fundamental practice in designing effective digital experiences. Learn how to implement personalization strategies that enhance user satisfaction and drive the success of your online product or service.