Aguayo

Blog

About work, workshops, creative processes, new clients, old clients, daily life, and UX, epistemological thoughts, and critiques.

Building Trust with Clients

Building Trust with Clients: The Strategic Advantage of Time & Materials

In the world of project management, trust is the ultimate currency. While fixed-price contracts promise a predictable outcome, they often create an adversarial dynamic between clients and providers, leading to a focus on scope and price rather than shared goals. The Time & Materials (T&M) model offers a powerful alternative. By its very nature, it fosters a relationship built on transparency, flexibility, and collaboration. This blog post explores how T&M moves beyond a transactional agreement to become a strategic partnership, and provides practical, actionable strategies for building and maintaining deep trust with your clients throughout a project’s lifecycle.

Read entry
Ilustración del modelo de proyecto Time and Materials.

Time and Materials Explained: A Flexible Model for Complex Projects

In today's dynamic industry, projects rarely follow a predefined path from start to finish. Requirements change, technologies evolve, and goals are adjusted. In this context, fixed-price contracts often prove inflexible, leading to cost overruns, frustration, and unsatisfactory final products. This is where the Time and Materials (T&M) model emerges as a powerful alternative. Unlike a fixed-price contract, T&M focuses on flexibility and collaboration, adapting to the unpredictable nature of complex projects. This blog post breaks down this model, explaining why it is the ideal choice for innovation and how to manage it effectively to ensure the project remains aligned with business objectives.

Read entry
Cultura_UX_en_las_empresas

UX Culture in Companies: How to Build a User-Centered Mindset

Adopting a UX culture is not just about hiring designers or having fancy tools. It's about transforming the way an organization thinks, collaborates, builds, and makes decisions. A user-centered mindset is a strategic vision that places people at the center—not just in design, but throughout the entire business experience. Building this culture takes time, consistency, and leadership, but the benefits are tangible: more intuitive products, better-aligned teams, and happier users. 🧠

Read entry
digital_products

UX in Freemium Products: How to Balance Monetization and User Experience

Freemium models dominate today’s digital ecosystem—from productivity apps to design tools, video games, and educational platforms. But with their popularity come complex challenges. The hardest of all: how can we design an experience that is appealing and useful in its free version, while also motivating users (without pushing them) to pay? This delicate balance between value and conversion is at the heart of UX in freemium products.

Read entry
UX_y_neurociencia

UX and Neuroscience

Understanding how our minds react to screens, buttons, and animations can be the key difference between a product that feels natural and one that feels frustrating, even if it functions well. Neuroscience gives us clues into how we perceive, feel, and make decisions in digital environments, opening a world of possibilities for designing more human, intuitive, and effective experiences. 🧠

Read entry
UX_en_vida_real

UX Design in Screenless Environments: Conversational and Haptic Experiences

Traditional UX design has lived—and still lives—on screens. From graphical interfaces on computers to mobile apps, user experience has long been anchored in the visual. But we now live in an era where screens are no longer the only medium of interaction. The rise of voice assistants, wearables, haptic devices, and immersive environments presents a new challenge: how can we design experiences that are just as intuitive, enjoyable, and effective when there’s no screen to guide the user? This question opens the door to a fascinating world of possibilities and responsibilities.

Read entry
ux_en_interfaces_de_voz

UX Design in Voice Interfaces: How to Improve the Experience with Virtual Assistants

In a time where we’re speaking more and more to our devices, virtual assistants have become an everyday tool: we set alarms, check the weather, ask questions, and even control our homes using our voice. But behind that “magic” lies a critical layer that is often overlooked: user experience (UX) design focused on voice interfaces. Unlike a touchscreen or a web page, voice introduces an entirely different kind of experience—one that demands new approaches to usability, empathy, and conversational structure. Designing for ears and words is a fascinating challenge.

Read entry
wearables

UX Design for Wearable Devices

When designing experiences for wearables, we step into a space where the interface is no longer just visual—it becomes something you feel, something you wear, and, in many cases, something that merges with your body or surroundings. Devices like smartwatches, augmented reality (AR) glasses, and virtual reality (VR) headsets have radically changed how we interact with technology. It’s no longer about clicking; it’s about moving, looking, touching, even speaking. This kind of design requires us to think beyond the screen: to consider context, physical limitations, and entirely new languages of interaction. 🧠

Read entry