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Traditional UX design has lived—and still lives—on screens. From graphical interfaces on computers to mobile apps, user experience has long been anchored in the visual. But we now live in an era where screens are no longer the only medium of interaction. The rise of voice assistants, wearables, haptic devices, and immersive environments presents a new challenge: how can we design experiences that are just as intuitive, enjoyable, and effective when there’s no screen to guide the user? This question opens the door to a fascinating world of possibilities and responsibilities.

In the world of enterprise UX, few platforms offer as much flexibility, power, and adaptability as Liferay. This open-source portal has gained traction among large organizations that need solid, customizable, and user-centered digital structures. It’s the kind of tool that turns complex challenges into robust solutions 🧩

Understanding how our minds react to screens, buttons, and animations can be the key difference between a product that feels natural and one that feels frustrating, even if it functions well. Neuroscience gives us clues into how we perceive, feel, and make decisions in digital environments, opening a world of possibilities for designing more human, intuitive, and effective experiences. 🧠

Freemium models dominate today’s digital ecosystem—from productivity apps to design tools, video games, and educational platforms. But with their popularity come complex challenges. The hardest of all: how can we design an experience that is appealing and useful in its free version, while also motivating users (without pushing them) to pay? This delicate balance between value and conversion is at the heart of UX in freemium products.

Adopting a UX culture is not just about hiring designers or having fancy tools. It's about transforming the way an organization thinks, collaborates, builds, and makes decisions. A user-centered mindset is a strategic vision that places people at the center—not just in design, but throughout the entire business experience. Building this culture takes time, consistency, and leadership, but the benefits are tangible: more intuitive products, better-aligned teams, and happier users. 🧠

In fast-moving product teams, flexibility isn’t a luxury — it’s a requirement. The Time and Materials (T&M) model offers precisely that: a framework where scope can adapt as priorities shift. When this model is paired with nearshore LATAM talent, the result is an agile powerhouse. 🌎

In today's dynamic industry, projects rarely follow a predefined path from start to finish. Requirements change, technologies evolve, and goals are adjusted. In this context, fixed-price contracts often prove inflexible, leading to cost overruns, frustration, and unsatisfactory final products. This is where the Time and Materials (T&M) model emerges as a powerful alternative. Unlike a fixed-price contract, T&M focuses on flexibility and collaboration, adapting to the unpredictable nature of complex projects. This blog post breaks down this model, explaining why it is the ideal choice for innovation and how to manage it effectively to ensure the project remains aligned with business objectives.

In the world of project management, trust is the ultimate currency. While fixed-price contracts promise a predictable outcome, they often create an adversarial dynamic between clients and providers, leading to a focus on scope and price rather than shared goals. The Time & Materials (T&M) model offers a powerful alternative. By its very nature, it fosters a relationship built on transparency, flexibility, and collaboration. This blog post explores how T&M moves beyond a transactional agreement to become a strategic partnership, and provides practical, actionable strategies for building and maintaining deep trust with your clients throughout a project’s lifecycle.

The Latin American (LATAM) region has emerged as a premier destination for Time and Materials (T&M) and nearshoring engagements in the software development world. Its competitive advantages—including a favorable time zone overlap with North America, a growing talent pool, and cultural affinity—make it an attractive proposition. However, the T&M model, which relies on a fluid scope and close collaboration, demands a partner selection process that goes far beyond a simple rate comparison. For a project to succeed, particularly in the complex and iterative domain of UX/UI design and subsequent development, the chosen partner must be an extension of your strategic team, not just a contractor. This blog post dives deep into the strategic, often overlooked, criteria that ensure you select a LATAM T&M partner capable of delivering true user value, fostering innovation, and managing the inherent risks of a flexible engagement model.

In today's competitive business landscape, User Experience (UX) has become a pivotal factor for success. It's not just about offering quality products or services; it's about ensuring that customers enjoy every interaction with your brand. A well-crafted UX not only enhances customer satisfaction but also boosts key business metrics such as conversion rates, retention, and brand recognition.