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About work, workshops, creative processes, new clients, old clients, daily life, and UX, epistemological thoughts, and critiques.

Cultura_UX_en_las_empresas

UX Culture in Companies: How to Build a User-Centered Mindset

Adopting a UX culture is not just about hiring designers or having fancy tools. It's about transforming the way an organization thinks, collaborates, builds, and makes decisions. A user-centered mindset is a strategic vision that places people at the center—not just in design, but throughout the entire business experience. Building this culture takes time, consistency, and leadership, but the benefits are tangible: more intuitive products, better-aligned teams, and happier users. 🧠

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Ilustración del modelo de proyecto Time and Materials.

Time and Materials Explained: A Flexible Model for Complex Projects

In today's dynamic industry, projects rarely follow a predefined path from start to finish. Requirements change, technologies evolve, and goals are adjusted. In this context, fixed-price contracts often prove inflexible, leading to cost overruns, frustration, and unsatisfactory final products. This is where the Time and Materials (T&M) model emerges as a powerful alternative. Unlike a fixed-price contract, T&M focuses on flexibility and collaboration, adapting to the unpredictable nature of complex projects. This blog post breaks down this model, explaining why it is the ideal choice for innovation and how to manage it effectively to ensure the project remains aligned with business objectives.

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Building Trust with Clients

Building Trust with Clients: The Strategic Advantage of Time & Materials

In the world of project management, trust is the ultimate currency. While fixed-price contracts promise a predictable outcome, they often create an adversarial dynamic between clients and providers, leading to a focus on scope and price rather than shared goals. The Time & Materials (T&M) model offers a powerful alternative. By its very nature, it fosters a relationship built on transparency, flexibility, and collaboration. This blog post explores how T&M moves beyond a transactional agreement to become a strategic partnership, and provides practical, actionable strategies for building and maintaining deep trust with your clients throughout a project’s lifecycle.

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The synergy between Agile and the T&M model.

Why Agile Teams Prefer Time and Materials for Scaling Operations

In today's fast-paced business environment, scaling is not just about growing a team; it's about expanding a company's ability to innovate and deliver value. Traditional project management models, with their rigid scopes and predefined timelines, often create bottlenecks that stifle the very flexibility Agile teams are built on. This is where the Time and Materials (T&M) contract model emerges as a powerful enabler. It provides the financial and operational agility necessary to support the iterative, customer-centric nature of Agile. This article will explore the deep synergy between T&M and Agile, explaining why this combination is a strategic choice for teams looking to scale their operations efficiently and effectively.

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Time and Materials in Practice: Lessons from Real LATAM Collaborations"

Time and Materials in Practice: Lessons from Real LATAM Collaborations

In the dynamic landscape of technology and design, particularly in the vibrant and often unpredictable region of Latin America (LATAM), contracting and project management models are crucial for success. The Fixed Price scheme offers budgetary certainty but often strangles the flexibility that is a pillar of User-Centered Design (UCD). On the other hand, the Time and Materials (T&M) model, which budgets for work time and resources used, has solidified itself as a powerful tool for UX/UI projects where research and iteration are fundamental.

This model, by offering superior flexibility, allows design teams to react to user research discoveries, pivot based on usability tests, and ultimately deliver a more relevant and valuable product. However, its success in LATAM is not without challenges: it demands rigorous discipline, transparent communication, and, above all, a strategic alignment that transcends mere hourly billing. This blog post explores the most valuable practical lessons learned from real collaborations in the region, focusing on how UX/UI design can flourish and demonstrate its intrinsic value within the fluid T&M structure. The key is not just billing for hours, but ensuring that every billed hour generates measurable value for both the business and the user.

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A project manager and a client collaboratively reviewing a project budget and timeline on a digital tablet.

Mastering the Flow: How to Budget Effectively Using a Time and Materials Approach

In the dynamic world of project management, particularly in software development and creative industries, the only constant is change. Traditional fixed-price models, while offering apparent cost certainty, often crumble under the weight of evolving requirements, unforeseen complexities, and the very innovation they are meant to foster. This rigidity can lead to contentious change orders, compromised quality, or stalled projects. Enter the Time and Materials (T&M) model—a framework designed for agility and transparency. However, its inherent flexibility is often misinterpreted as a lack of financial control, a "blank check" that terrifies budget holders. This perception couldn't be further from the truth. Effective T&M budgeting is not about relinquishing control; it's about exercising it differently. This comprehensive guide will dismantle the myths and provide a strategic, actionable framework for mastering the T&M approach, transforming it from a source of financial anxiety into a powerful tool for delivering exceptional value.

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Good practice

The Impact of a Good User Experience on Business

In today's competitive business landscape, User Experience (UX) has become a pivotal factor for success. It's not just about offering quality products or services; it's about ensuring that customers enjoy every interaction with your brand. A well-crafted UX not only enhances customer satisfaction but also boosts key business metrics such as conversion rates, retention, and brand recognition.

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errores de ux

Common UX Mistakes and How to Avoid Them

Ensuring that interactions with your website or application are intuitive, functional, and satisfying is paramount. However, even seasoned designers can fall into pitfalls that negatively impact usability and brand perception. Let's delve into some of the most common UX mistakes and how to steer clear of them.

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