Aguayo

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About work, workshops, creative processes, new clients, old clients, daily life, and UX, epistemological thoughts, and critiques.

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User-Centered Design: Methodologies for Solving UX Problems

In an increasingly competitive digital world, User Experience (UX) and a User-Centered Design has become a critical factor for the success of any website or application. Good UX not only attracts visitors but also keeps them engaged and satisfied. However, tackling challenges and solving UX-related problems can be a complex process. Fortunately, there are effective methodologies that can assist you in addressing and resolving these issues efficiently. In this article, we will explore some of the best methodologies for enhancing UX and optimizing your website with real-world examples.

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User Experience Maps: Visualizing Key Interactions

In the world of User Experience (UX), where user satisfaction is paramount, having effective tools is crucial to understand and improve interactions between users and your website or application. One of the most valuable resources is the user experience map, also known as User Journey or Customer Journey. In this comprehensive guide, we will delve deep into how to create and use user experience maps to enhance an exceptional experience for your users and the success of your digital project.

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The Powerful Alliance of User Experience (UX) and Brand Strategy for Business Growth

In today's business landscape, User Experience (UX) and brand strategy are two essential elements for growth and success. In this article, we will delve into how these two disciplines can form a powerful alliance to propel your business forward. Through tangible examples and effective strategies, we will explore how a solid UX can be the key to building a strong brand and, ultimately, accelerating business growth.

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What is a DXP Platform like Liferay?

Discover the Power of Digital Experience Platforms (DXPs) and Their Role in Creating Exceptional Online Experiences. A DXP like Liferay provides integrated tools and services for managing, personalizing, and optimizing digital interactions for customers, employees, and other stakeholders. From content management and user segmentation to omnichannel experiences and analytics, DXPs simplify the creation and delivery of personalized content. Leading companies in various industries, such as Vodafone, Audi, and Unilever, have harnessed the potential of DXPs to manage multiple websites, ensuring consistency and delivering seamless user experiences. Explore how DXPs can transform your digital presence and elevate customer engagement to new heights.

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User Experience: Televisa optimizes its website with Aguayo

Aguayo collaborated with various departments within the Televisa Group and Univision, a media conglomerate whose largest shareholder is Televisa, on the user experience (UX) centered redesign of Las Estrellas, Televisa Espectáculos, Televisa Noticias, and Canal 5. Furthermore, Aguayo also ventured into other projects for the Mexican company, such as the microsite for the 2018 FIFA World Cup and Fusión México, both also based on UX.

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Data Analysis: User Behavior Patterns and Trends

In today's competitive digital world, User Experience (UX) has become a critical factor for the success of any website or application. A good UX not only attracts visitors but also keeps them engaged and satisfied. However, tackling challenges and solving UX-related problems can be a complex process. Fortunately, there are effective methodologies that can help you address and resolve these issues efficiently. In this article, we will explore some of the best methodologies to enhance UX and optimize your website with real-world examples.

Read entry