Aguayo

Blog

About work, workshops, creative processes, new clients, old clients, daily life, and UX, epistemological thoughts, and critiques.

Good practice

The Impact of a Good User Experience on Business

In today's competitive business landscape, User Experience (UX) has become a pivotal factor for success. It's not just about offering quality products or services; it's about ensuring that customers enjoy every interaction with your brand. A well-crafted UX not only enhances customer satisfaction but also boosts key business metrics such as conversion rates, retention, and brand recognition.

Read entry
errores de ux

Common UX Mistakes and How to Avoid Them

Ensuring that interactions with your website or application are intuitive, functional, and satisfying is paramount. However, even seasoned designers can fall into pitfalls that negatively impact usability and brand perception. Let's delve into some of the most common UX mistakes and how to steer clear of them.

Read entry
UX design

The Key Principles of User-Centered Design

User-Centered Design (UCD) is a philosophy and methodological approach that places individuals at the heart of the design process, ensuring that developed solutions meet their needs, expectations, and limitations. This approach is vital for creating products, services, and experiences that are functional, intuitive, and satisfying for end-users. Below are the key principles of UCD and how they can be applied to enhance user experience (UX).

Read entry
UX

What is UX and why is it important?

When we talk about User Experience (UX), we’re diving into much more than just how someone uses a product. UX encompasses the entire range of feelings, perceptions, and emotions a person experiences when interacting with a product or service.

Read entry
austin-distel-goFBjlQiZFU-unsplash (1)

Key Performance Metrics in Digital Development: What to Measure and Why

In the vast realm of digital development, measuring performance is paramount for success. This article delves into the key metrics that should be the focus of your attention. Discover why these metrics are essential and how they can transform your approach, from loading speed to user retention. Join us on a journey through digital analytics to empower your development strategy.

Read entry
sigmund-QuusekRfTI8-unsplash (1)

Omnichannel User Experience: Navigating Between the Physical and the Digital

In the ever-evolving landscape of user experience and digital development, one concept that has gained prominence is the convergence of physical and digital worlds. This convergence, often referred to as "omnichannel," represents a significant shift in the way businesses and individuals interact with technology. Let's explore the intriguing intersection of physical and digital realms and its impact on the user experience.

Read entry