About work, workshops, creative processes, new clients, old clients, daily life, and UX, epistemological thoughts, and critiques.
When we think of branding, the first things that come to mind are usually a logo, typography, or a brand's color palette. However, branding is much more than a visual identity; it is the complete perception that users have of a brand, and that includes the experience they have when interacting with it. This is where UX (User Experience) comes into play as a key ally in building memorable brands.
When we think about User Experience (UX) design, it’s easy to picture large teams with generous budgets, conducting extensive user testing, and using advanced tools. However, in a startup, the reality is quite different: resources are limited, time is scarce, and every decision matters. How can you design an exceptional experience without a million-dollar budget? Here, I’ll share strategies, approaches, and the right mindset to achieve it.
E-commerce has transformed the way we shop, but not all online experiences meet user expectations. Confusing navigation, slow load times, or a complicated checkout process can mean the difference between a successful sale and an abandoned cart.
This analysis explores how to optimize UX in online stores, covering aspects such as speed, personalization, trust, and customer support. More than just design, it’s about creating seamless and efficient experiences that turn visitors into repeat buyers.
When we talk about user retention, user experience (UX) is not just another factor—it is the heart of any effective strategy. If a digital product fails to engage, motivate, and satisfy its users, they will simply leave. Churn (the rate of user abandonment) is the natural enemy of profitability and growth, and more often than not, a poor UX is what triggers it. So, how can we design experiences that keep users engaged in the long run? Let’s explore.
Imagine opening an e-commerce application and immediately being drawn to a "Buy Now" button that stands out from the rest. Without thinking too much, you click on it. It’s not a coincidence—it’s design. The color of that button was carefully selected to grab your attention and guide your behavior.
Color theory is not just about aesthetics; it’s a visual communication strategy that can enhance usability and conversion in a digital product. From the way colors evoke emotions to how they guide user navigation, understanding their impact will allow you to make more effective and results-oriented design decisions.
If you've ever wondered why certain colors work better than others in digital interfaces, this article will help you uncover the answer. You’ll learn how to use color to improve user experience, optimize accessibility, and strengthen your brand’s visual identity.
Design is not just about creating beautiful interfaces; its true power lies in its ability to influence user behavior. Every color, every white space, every word has the potential to persuade. When we apply persuasive design principles in UX, we harness both cognitive and emotional psychology to guide users into making decisions that benefit them as well as our business objectives. It’s not about manipulation, but rather about facilitating intuitive, satisfying, and meaningful experiences.
Understanding how people think, make decisions, and react to different stimuli is key to designing products that are not only efficient but also intuitive and enjoyable to use. Throughout this article, we will explore the psychological principles that influence digital interaction, how cognitive biases affect user decisions, and how we can apply this knowledge to improve usability and conversion in digital products. 🎯
In a highly competitive job market, certifications and specialized courses can make a significant difference between being a self-taught designer and a professional with structured knowledge backed by reputable institutions. Whether you are just starting in UX or have experience and want to refine your skills, investing in continuous learning can open doors to better career opportunities and provide a competitive advantage.
However, an important question arises: Is it really worth getting a UX certification?
Talking about UX with business teams can feel like trying to sell air. How do you explain to someone that they can't see or touch user experience design, but without it, their product could fail? The key is to shift the focus: instead of talking about design, talk about results, efficiency, and return on investment. At the end of the day, stakeholders aren’t looking to "do UX"—they want to improve their business. 🎯
User experience (UX) design is one of the most exciting and constantly evolving disciplines in the digital world. Whether you're starting from scratch or looking to strengthen your profile, building a career in UX requires a combination of technical skills, creativity, and a deep understanding of human needs. But don’t worry, this guide will walk you through the essentials step by step so you can become a solid and well-prepared professional.