
UX and User Retention: Strategies to Reduce Churn
When we talk about user retention, user experience (UX) is not just another factor—it is the heart of any effective strategy. If a digital product fails to engage, motivate, and satisfy its users, they will simply leave. Churn (the rate of user abandonment) is the natural enemy of profitability and growth, and more often than not, a poor UX is what triggers it. So, how can we design experiences that keep users engaged in the long run? Let’s explore.