Aguayo

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About work, workshops, creative processes, new clients, old clients, daily life, and UX, epistemological thoughts, and critiques.

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The Psychology of Color in Digital Design: Strategies for an Impactful Experience

Dive into theworld of color psychology in digital design, where each shade and hue has the power to influence users' emotions and perceptions. Let's explore strategies beyond aesthetics, unraveling the fundamental theories of color, its application in branding, and how it directly impacts user behavior. From readability on digital screens to cultural considerations and practical tools, discover how colors go beyond the visual, shaping impactful and meaningful digital experiences.

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Key Performance Metrics in Digital Development: What to Measure and Why

In the vast realm of digital development, measuring performance is paramount for success. This article delves into the key metrics that should be the focus of your attention. Discover why these metrics are essential and how they can transform your approach, from loading speed to user retention. Join us on a journey through digital analytics to empower your development strategy.

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Omnichannel User Experience: Navigating Between the Physical and the Digital

In the ever-evolving landscape of user experience and digital development, one concept that has gained prominence is the convergence of physical and digital worlds. This convergence, often referred to as "omnichannel," represents a significant shift in the way businesses and individuals interact with technology. Let's explore the intriguing intersection of physical and digital realms and its impact on the user experience.

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