Unlocking Creativity: Strategies to Develop Your Potential
Discover how to unleash your creativity and enhance your innovation potential with these practical and effective strategies to develop your creative abilities.
Blog
About work, workshops, creative processes, new clients, old clients, daily life, and UX, epistemological thoughts, and critiques.
Sitemap vs Information Architecture: Differences and Similarities
In web design, both the sitemap and the information architecture play key roles in organizing and structuring a site. However, although they are often confused, each has its own purpose and focus. In this guide, we will explore the differences and similarities between these two fundamental tools and their impact on user experience.
'Jobs to be Done': How to Discover and Satisfy Customer Needs
Discover how to identify and address customer needs through the "Jobs to be Done" strategy. This innovative approach focuses on understanding what motivates customers to "hire" a specific product or service and how you can effectively meet those needs, ensuring exceptional customer experience and long-lasting competitive advantage.
Sustainable Product Design: Building a Resilient Future
Explore how sustainable product design can contribute to building a more resilient future, balancing human needs with environmental preservation
Insights vs. Findings: Unveiling the Essence of Smart Research
Discover how the concepts of "Insights" and "Findings" are fundamental and drive strategic decision making, transforming data into actionable knowledge.
Phygital: The Perfect Blend of Digital and Physical Worlds
The term "Phygital" emerges as the key to a revolutionary user experience. Discover how the seamless integration of the digital and physical is transforming the way we live, interact, and forge meaningful connections.
Neuroscience and UX: Unveiling Cognitive Influence on User Experience
Explore the intersection of neuroscience and experience design, unraveling how the user's brain influences UX decisions. Discover science-based strategies to enhance your design.
Tree Testing vs. Card Sorting: Understanding the Differences for Improved Usability
Explore the key differences between Tree Testing and Card Sorting in usability evaluation. Enhance user experience and optimize navigation in your digital projects.
Unveiling How "Timing" Influences User Experience (UX)
Dive into the concept of "timing" and its pivotal role in user experience (UX). From the psychological perception of time to practical strategies for enhancing interaction, we'll explore how finding the perfect moment can make a difference in digital design.
CMS vs. DXP: Understanding Differences and Similarities
Dive into the complex landscape of CMS and DXP to grasp key differences and uncover surprising similarities. Which is the better fit for your digital project?