User Journey vs Customer Journey: Understanding Key Differences
Explore the fundamental differences between User Journey and Customer Journey, and how understanding them can enhance your customer experience strategy.
Blog
About work, workshops, creative processes, new clients, old clients, daily life, and UX, epistemological thoughts, and critiques.
Design Systems: The Key to a Consistent User Experience
In the dynamic field of design, design systems have emerged as a revolution redefining how we create digital experiences. A design system is a cohesive set of rules, principles, and components working in harmony to build visually consistent and functionally efficient interfaces.
Eye Tracking and Neuro UX: Deciphering User Psychology
Let's explore into the fascinating realms of Eye Tracking and Neuro UX – two powerful disciplines that uniquely allow us to unravel the psychology of user interaction. From tracing the user's gaze to deciphering how their brain responds, we unlock the secrets behind digital engagement. Get ready to embark on a journey beyond the visual surface, where each click unveils an unseen narrative of preferences and behaviors.
User Experience Strategies in the World of Finance
Discover how UX strategies are transforming the financial sector, from innovation in user interface to building trust through transparency.
User Personas: Effective Tools and Practices
Discover how to build effective User Personas for your design project. Explore key tools and practices to understand your users and enhance your product's user experience.
Winning Strategies in the Product Life Cycle: Lessons from the Boston Consulting Group
Explore the winning strategies that steer products towards success in every phase of their life cycle. This article unravels valuable lessons offered by the Boston Consulting Group (BCG), showcasing analytical tools, strategic models, and effective tactics to navigate the diverse stages. From inception to decline, discover how to implement proven strategies that have propelled the growth of prominent businesses.
How Responsive Design Improves Conversion and User Retention
Discover how Responsive Design is crucial for enhancing conversion and user retention on your website, with techniques and examples that inspire you.
Interviews: How to Make them Effective in Each Phase of the Digital Product Design Process
Learn how to conduct effective interviews with different stakeholders in each phase of the digital product design process.
UX Fundamental Laws: Optimizing User Experience
Explore the Fundamental Laws of UX that every designer should know to enhance user experience. From the Hick's Law to the Miller's Law, learn how to apply these principles in your design.
User Personas: Building Characters to Enhance User Experience
Discover how to build effective user personas to enhance the user experience in your product or service.