Aguayo

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About work, workshops, creative processes, new clients, old clients, daily life, and UX, epistemological thoughts, and critiques.

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Key Performance Metrics in Digital Development: What to Measure and Why

In the vast realm of digital development, measuring performance is paramount for success. This article delves into the key metrics that should be the focus of your attention. Discover why these metrics are essential and how they can transform your approach, from loading speed to user retention. Join us on a journey through digital analytics to empower your development strategy.

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Omnichannel User Experience: Navigating Between the Physical and the Digital

In the ever-evolving landscape of user experience and digital development, one concept that has gained prominence is the convergence of physical and digital worlds. This convergence, often referred to as "omnichannel," represents a significant shift in the way businesses and individuals interact with technology. Let's explore the intriguing intersection of physical and digital realms and its impact on the user experience.

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The Role of UX Research in Digital Development

User Experience (UX) Research stands as a fundamental pillar in digital development, acting as the process that allows us to thoroughly comprehend the needs, behaviors, and expectations of users. At its core, UX research seeks to unravel the mysteries surrounding human interaction with digital products and services, providing valuable insights for design and continuous improvement.

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Types of Usability Testing: Strategies for Evaluating the User Experience

In the world of digital design and development, usability is crucial for the success of any product. Usability testing is an essential tool that allows the evaluation of how users interact with a product and how effective their experience is. In this article, we will explore various types of usability testing, highlighting effective strategies to enhance the user experience.

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