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About work, workshops, creative processes, new clients, old clients, daily life, and UX, epistemological thoughts, and critiques.

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The Psychology of Color in Digital Design: Strategies for an Impactful Experience

Dive into theworld of color psychology in digital design, where each shade and hue has the power to influence users' emotions and perceptions. Let's explore strategies beyond aesthetics, unraveling the fundamental theories of color, its application in branding, and how it directly impacts user behavior. From readability on digital screens to cultural considerations and practical tools, discover how colors go beyond the visual, shaping impactful and meaningful digital experiences.

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Key Strategies to Improve User Experience

Improving the user experience goes beyond simple adjustments. It involves a comprehensive approach that ranges from deep user understanding to continuous impact assessment. In this guide, we'll explore key strategies that can transform the way users interact with your digital products.

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Winning Strategies in the Product Life Cycle: Lessons from the Boston Consulting Group

Explore the winning strategies that steer products towards success in every phase of their life cycle. This article unravels valuable lessons offered by the Boston Consulting Group (BCG), showcasing analytical tools, strategic models, and effective tactics to navigate the diverse stages. From inception to decline, discover how to implement proven strategies that have propelled the growth of prominent businesses.

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What are the Nielsen's 10 Usability Principles?

Exploring usability principles is essential for creating effective digital experiences. In this article, we will delve into the 10 Usability Principles proposed by Nielsen Norman Group, a crucial reference in the design world. These principles provide solid foundations for the development of user-friendly interfaces.

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