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Navigating a website is not always a straightforward journey. Visitors can feel lost, confused, or simply frustrated. How can you understand what users experience on your site and improve their journey? The answer lies in User Experience Maps (or User Journeys). These powerful tools allow you to visualize users' journeys through your site, identify issues, and optimize every step.
Discover how Design Thinking, a user-centered methodology, can drive the creation of innovative and outstanding user experiences. Explore its phases, techniques, and examples in this comprehensive article.
Discover how heuristic evaluation can be your ally in identifying and solving usability problems in your web or application design. Learn how to apply this technique to enhance the user experience.
Discover how to build effective User Personas for your design project. Explore key tools and practices to understand your users and enhance your product's user experience.
Discover how card sorting, a User Experience research technique, can help you create a more intuitive information structure on your website or application. Learn the steps, types, best practices, and tips here.
In today's competitive digital landscape, personalization has become a key factor in captivating users and fostering their loyalty. In this article, we will explore how the Liferay platform excels in creating unique user experiences through personalization strategies.
In the vast realm of digital development, measuring performance is paramount for success. This article delves into the key metrics that should be the focus of your attention. Discover why these metrics are essential and how they can transform your approach, from loading speed to user retention. Join us on a journey through digital analytics to empower your development strategy.
In the dynamic field of design, design systems have emerged as a revolution redefining how we create digital experiences. A design system is a cohesive set of rules, principles, and components working in harmony to build visually consistent and functionally efficient interfaces.
User Experience (UX) Research stands as a fundamental pillar in digital development, acting as the process that allows us to thoroughly comprehend the needs, behaviors, and expectations of users. At its core, UX research seeks to unravel the mysteries surrounding human interaction with digital products and services, providing valuable insights for design and continuous improvement.
Let's explore into the fascinating realms of Eye Tracking and Neuro UX – two powerful disciplines that uniquely allow us to unravel the psychology of user interaction. From tracing the user's gaze to deciphering how their brain responds, we unlock the secrets behind digital engagement. Get ready to embark on a journey beyond the visual surface, where each click unveils an unseen narrative of preferences and behaviors.