Aguayo

Technology and Marketing Services with a Powerful User Experience Focus

We craft digital products and services tailored for authentic human experiences.

We transform our clients' businesses through UX Strategies focused on Users, Market Dynamics and Business Objectives.

Real-Time Analytics - Omnichannel Strategy AI - Aguayo

Focused AI Omnichannel Strategy

Seamlessly integrate all customer interactions across multiple channels to enhance engagement, boost retention, and drive sales

Focused AI Omnichannel Strategy
Personalized Customer Interactions - Omnichannel Strategy AI - Aguayo

User Experience Strategy (UX)

We digitize business processes and craft digital Products and Services based on a deep comprehension of the User and its context.

User Experience Strategy (UX)
AI-Driven Chat Services - Omnichannel Strategy - Aguayo

Artificial Intelligence for Customer Service

Experience the future of customer service with cutting-edge AI technology. From automating routine inquiries to analyzing vast amounts of customer data in real-time, Artificial Intelligence empowers companies to optimize operations, minimize costs, and elevate customer satisfaction.

AI for Customer Service
Digital Product Design and Development - Aguayo CX

Digital Product Design and Development

We specialize in designing and implementing digital products that catalyze business transformation. Our expertise spans from crafting Information Architecture and Interface Design (UI Design) to executing Technological Development and deploying on virtual infrastructure in the cloud.

Digital Product Design and Development
Akeneo

Strategy and Implementation of PIM (Product Information Manager)

Product information quality in eCommerce is the cornerstone of User Experience (UX) and a crucial factor in sales effectiveness. Leveraging a Product Information Management (PIM) platform enables the delivery of top-notch product information across various sales channels: Ecommerce, Marketplaces, Apps, and Physical Stores, while streamlining marketing operations. Aguayo specializes in PIM Strategy and implements Akeneo, recognized as the premier PIM tool in the market.. (IDC Marketscape: PIM Akeneo)

Akeneo: PIM + User Experience
liferay

Liferay: Digital Experience Platform

Aguayo, as a Liferay partner, is dedicated to assisting clients in achieving a cutting-edge User Experience Strategy through state-of-the-art technology. We offer strategic guidance and implementation services for Liferay, a market-leading platform recognized by Gartner®, as a Challenger in the DXP Magic Quadrant™.

Liferay and User Experience Strategy
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Growth and Digital Marketing

Drive marketing strategy and growth with advertising campaigns centered on User Experience (UX), prioritizing lead conversion.

Growth and Digital Marketing
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Brand Strategy

Design and Brand strategy focused on the User Experience and Context, capable of adapting to new digital media.

Strategy | Empathy as a battle weapon

"Caring about others" has become the most powerful weapon to conquer global markets.

"Caring about others" is polite and the most effective strategy to win markets in the long term. Leading brands use empathy as their main weapon, and put themselves in the user's shoes to design empathetic products, capable of making people fall in love through their User Experience (UX).

Industries

With over 30 years of experience designing and implementing Marketing Strategies and User Experience Design (UX)10 years, we have worked with main industries in the market.


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Transportation

With Growth Strategies and Development of Digital Platforms, we have supported brands of heavy transport and vehicles for the final consumer.

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Education

From the improvement of the User Experience (UX) for University Admission processes to the design of Research Platforms, we have added value to the business and marketing processes of the top universities in South America.

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Architecture and Construction

With Growth and Digital Marketing Campaigns we have supported the promotion and sale of housing, businesses and malls.

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Cultural

Starting from the definition of a User Experience Strategy (UX), we have designed the physical spaces of museums, given design guidelines to regional cultural information repositories such as Digital Libraries, and promoted cultural events of all kinds through advertising campaigns.

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Retail & Commerce

We have scaled business' processes leveraged on cutting edge technology through User Experience analysis of internal collaborators for the implementation of PIM platforms, such as Akeneo; and we have developed Growth and Marketing Campaigns focused on lead conversion.

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Fashion & Lifestyle

With Advertising Campaigns, Growth Strategies in Digital Marketing and design, and development of eCommerce Platforms, we have supported brands at regional levels to position themselves and expand in new markets, always aiming to meet their sales budgets.

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Banking, Insurance and Fintech

From User Experience design (UX) of the Fintech platforms, that are revolutionizing the market in South America, to the implementation of Growth and Lead Generation Campaigns in Startups in Banking, Insurance and Fintech.

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Tourism and Hospitality

From the design of end-to-end Customer Journeys, and the promotion of advertising, marketing and sales campaigns, to the redesign and implementation of service agent platforms for multinational hotel chains.

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Telecommunications, Internet and Technology

Starting from the definition of the User Experience Strategy (UX), supported by Research and Testing of prototypes with users, we have designed and developed self-management and static platforms for mobile, internet and voice plans; as well as promoting its services through massive Lead Conversion and Growth campaigns.

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Food and drinks

We support international brands with Market and User Research initiatives, and with the design and development of Digital Platforms capable of scaling internal and external business processes (with suppliers).

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Mass Consumption

Through design projects, development of Digital Platforms (Ecommerce + PIM), Advertising Campaigns and Digital Marketing Growth, we support Mass Consumption brands to meet their annual sales budgets.

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Energy, Gas and Industrial Products

User Experience (UX) Strategy Consulting for the implementation of efficient and scalable digital channels for the sale of products and services in energy, gas and industrial products service companies.

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Health and Medicine

With Marketing and Growth Campaigns focused on User Experience (UX), we have launched and positioned health and medical products in mature and new markets in the region.

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Consulting Firms

We have supported leading consulting companies, worldwide, to implement Digital Transformation projects and User Experience Strategies, with clients in various industries.

Aguayo's work defining the User Experience (UX) of Televisa's portals has been of excellent quality. The depth of their research, the creativity of their proposals and their ability to solve the problems of Use (UX) and Technology (IT) has given us the tools to achieve our goals. The results have been amazing.